Search engine marketing, also known as SEM, is the process of using web-based advertising to bring traffic to a website from an online search engine.
Search engine marketing is a form of internet marketing that promotes websites by increasing their ranking in search engines via organic or sponsored listings.
A successful SEM campaign will typically generate visibility for the company in key markets, return positive ROI on investment, and provide data to reveal valuable insights about future business decisions.
The function of search marketing is to do optimization for the website to show up in the top list of results.
Search engines are one of the most important channels for reaching out to consumers. They provide a way for companies to reach their customers directly. Optimizing a website for search engines will help it rank higher, which in turn will result in more traffic and potential customers. The optimization process includes analyzing keywords, writing engaging content, and focusing on the technical aspects such as coding and speed, among other things.