• Drum Search Top 50
    SMG’S GREG COOPER NAMED IN THE TOP 50 MOST INFLUENTIAL INDIVIDUALS IN SEARCH

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  • Driving Seat
    Putting your Business in the Driving Seat

    An online presence is a given in this day and age. And with an online presence, it’s inevitable that you need to invest in search marketing. The question is – who do you choose?

    Accredited with both Google and Bing, Search Marketing Group are established search marketing specialists with a passion for helping businesses thrive. And as a successful, results-driven company, we pride ourselves on leading, rather than following - on developing strategic plans, not applying generic services – and this is how we continue to deliver profitable, effective and sustainable results for our clients.

  • Organic Search
    Navigating to the top of the Rankings

    The field of Search Engine Optimisation (SEO) is concerned with maximising the visibility and profitability of a website / online offering by making its listings appear more frequently and more prominently in the natural (left hand side) search results.

    The Search Marketing Group (SMG) has helped its clients to achieve top search rankings in hugely competitive fields and has developed a strong reputation for delivering results in the hardest of areas and this reputation is built on an adherence to the essential principle of search marketing – establishing relevant domain authority – and an experienced understanding of how to achieve that development in the eyes of search engines.

  • Data Results
    Immediate Results with Pay Per Click

    Paid Search, or Pay Per Click (PPC), refers to the bidding system whereby websites can achieve immediate front page listings for their favoured search terms, appearing as sponsored Ads above or to the right of the engine’s results page.

    The management of these bidding campaigns is a complex one, requiring a detailed knowledge of the mechanics of the process along with a keen understanding of balancing traffic, conversions, bidding levels and budget to ensure a robust return on investment and a route, potentially, to greater market penetration.

    SMG have a dedicated team of Paid Search managers who are accredited Google and Bing partners who can provide anything from an audit to a full structural overhaul of a campaign.

  • Compliance
    Keeping your Website Current and Compliant

    One of the key aspects for any search engine optimisation campaign relates to the technical specification and design of the website.

    In the rapidly changing world of digital marketing, it is imperative that your site is technically robust. Even if SEO was taken into consideration when a website was first built, the search engine algorithms change, resulting in the technical compliance recommendations of yesteryear being obsolete. It is vital as part of any SEO campaign to revisit your website from a technical perspective on a consistent and frequent basis.

    Here at The Search Marketing Group we undertake technical audits on a daily basis and are continually carrying out research to ensure our practices meet current industry compliance and recommendations.

  • Content Writing
    Engaging Content for your Website

    Improving a site’s credibility is not just about content development; it’s about providing content that Google appreciates is authoritative and that resonates with others.

    An authority on a subject will, naturally, be knowledgeable. Moreover, they will be a source of information – people will refer to them, quote them, ask them questions, await their latest thoughts, subscribe to articles, read books by them. Google can judge this itself, to a degree, through its LSI caching but it can also use traffic data and links to confirm its opinion of credible content.

    Therefore, our content development projects are focused both on high quality content and the visible dissemination of this content in ways that Google will identify as evidence of authority.

  • Online Image
    Enhancing your Company’s Online Image

    When all is said and done, the most important opinions about a website (and, by extension, its brand) are made within the first second of a user’s visit.

    As such, your web design plays a huge part in encouraging visitors to relate to a site and to engage with it by travelling deeper into it.

    We have a dedicated team of designers and technical coders, capable of providing the right solution. We provide high end but cost effective websites that are built with both SEO (and wider search marketing) and end user optimisation in mind. A site needs to work for the search engines but it also needs to work for the human end user or the conversion rates and overall engagement will be low.

  • Results Through Analysis
    Improvement through Iteration

    Effective analysis of website traffic allows you to identify areas for improvement in campaigns and in websites, along with areas of success that need to be built upon. By so doing, you enhance the efficiency of both your website and your search marketing campaign(s).

    Through our consultancy packages, we can provide Google Analytics set up, reporting and analysis, utilising multi-channel funnels and advanced conversion tracking so that you can engage more effectively with your target audience and maximise the conversion of their interest into revenue through targeted Conversion Rate Optimisation (CRO).

    This type of detail can be found in our Monthly Reports or upon more detailed commissioned analysis, which allows us to create campaigns tailored to our client’s individual websites. For more information on how SMG can tactically use your Google Analytics, contact us today.

  • Social Media
    Engaging with your Audience

    Whilst the choice of Social Media paths to follow will vary from campaign to campaign, there is absolutely no doubt that in the arena of Search Marketing, Social Media is now a demonstrable factor.

    Google actively caches Social Media output and it is a legitimate consideration in their ranking algorithm. Quite simply, there is no escaping the need for all internet-focused organisations to firmly establish (and engage actively with) their social media presence.

    At The Search Marketing Group we have created Social Media packages that truly focus on your target audience incorporating brand awareness, building loyalty between yourselves and your potential customers and improving already formed relationships. These packages work effectively in order to bring your website complete exposure

  • Results Through Analysis
    Clear Communication On Strategy

    Our monthly reporting is at the heart of our methodology. In order to identify, collate and analyse the key factors in the success of a campaign and then, as part of a flexible and reactive work schedule, engage in strategic discussions with clients, we have developed a reporting cycle that draws on Google Analytics and systematic Account Relationship Management to ensure optimal service.

    SMG’s reporting manifesto is simple: we listen to our client’s needs and then adapt our proven methodologies to those needs. Always, we are conscious of the need to balance application of resource to maximum return of investment.

  • Online Image
    YOUR SITE DESERVES PROTECTION

    Quality website hosting is critical to your marketing campaign as search engines pay close algorithmic attention to hosting factors, including the server neighbourhood & the consistency of its performance. As such, high quality, reliable & secure hosting on an uncrowned, clean server is essential.

    SMG’s hosting is provided in climatically-controlled server rooms with uninterruptable power supply.

    Services include:

    • - Domain purchase / transfer
    • - DNS set-up & creation of DNS records for web & email hosting
    • - Web Hosting set-up, including file space & facility development via PHP
    • - Email set-up
    • - FTP user set-up
    • - MySQL Database / Pearl / .NET / Python / CGI support
    For a no obligation discussion please contact us today.

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With a global portfolio of over 100 clients across a range of industry verticals, we ensure our expertise in all aspects of SEO, PPC, Social Media and Website Optimisation is constantly evolving to maximise the reach and conversion potential of our client’s websites.

Dovetailing the various silos of SEO and digital marketing through comprehensive reporting, analysis and research, we provide bespoke strategic solutions in partnership with our clients to ensure the development of long-term and sustainable online success.

By keeping constantly on the frontline of all technical and conceptual developments within the sphere of search marketing, the Search Marketing Group are able to match campaigns to a clients’ needs through our holistic approach – a fundamental appreciation of the interconnectedness of all services.

We aim to chart an effective plan of attack for long term success by identifying needs and responsibilities within a mutually beneficial partnership.

To find out more, please browse our site for information of our various services, including

Alternatively, if you would like an informal, no obligation conversation to discuss how the Search Marketing Group could fulfill your online marketing aspirations, please contact us today.