Affiliate Marketing – The Search Marketing Group Solution
The Search Marketing Group's Affiliate Management service is extremely comprehensive and designed purely to deliver results. We work hand in partnership with our clients, the network or networks and your affiliates. Affiliate schemes can be an invaluable part of your internet marketing and should not be easily dismissed.
We speak to and negotiate directly with Affiliates and use the Affiliate forums to promote your company and your products. We recruit the bigger and better so called ‘super affiliates’ onto your programme. We have extensive contacts in this industry and regularly have face to face meetings with some of the super affiliate leaders.
Of upmost importance is constant and informative communication with your Affiliates. Regular announcements about products released, any special offers or promotions act as a catalyst and can add motivation and urgency into your Affiliate program. Your Affiliates will like to be kept informed and like to be kept in the loop as they can pass any deals onto their own customers. Don’t forget you will only pay a commission for a successful sale, so it is very much in your interest to push these offers to your Affiliates. We can build email templates for clients and as part of our Affiliate Management programme, we keep all your creative links up to date.
We will evaluate any new Affiliates that wish to join the campaign and promote your goods and services. New Affiliates hate to wait a long time to be approved, as often the tactical advantage of a new product or special offer can be lost. Some search marketing companies in the UK take too long to do this and the net result is that the Affiliates become despondent and lose interest.
The Search Marketing Group will check regularly for new interest, and vet their web sites. Each potential new Affiliate partner will be sent a marketing proposal to enthuse them to start promoting your products. Internally at SMG, we work to a set timetable contacting your Affiliates on a regular basis, to help them understand your products and make sure they are correctly linking to the right pages within your web site, so that the tracking can be effectively monitored. This tracking is often integrated with Google Analytics and will help to ensure that everyone gets the right payments at the right time, regardless what search engine providing the conversion.
It is essential that the status of your Affiliate scheme (as with all of your search marketing and/or internet marketing) be reported to you in detail each month. We also outline the targets for the next month ahead. The Search Marketing Group will help you understand your conversion rates and give you an earning per click (EPC) figure. The EPC figure is an efficient way to measure the success of this element of your internet marketing as all of the super affiliates will be measuring your data closely and will be focusing on driving forward their own CTR (click through rates).
