SMG Weekly Search Marketing Digest – 15/05/15

So, SEO is complicated right? I don’t think anyone is going to pretend otherwise – there are a significant number of variables involved in generating success for a website and each of those variables is exacerbated by the specific challenges of the website involved (its competitors, target searches, the industry it sits within, etc.) So […]

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The link between Search Marketing and CRO

CRO (conversion rate optimisation) has long been associated with PPC campaign but, up until a few years ago, it was largely ignored by search marketers. Thankfully, as search marketing has evolved, the links between search marketing and CRO have become stronger and the two are clearly linked. Search marketing involves increasing organic traffic to your […]

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SMG Weekly Search Marketing Digest – 08/05/15

We’ve talked in the past about Entities as the platform for how Google aims to develop their semantic understanding of the internet – essentially, by rewarding sites that provide sufficient verifiable semantic data to Google that it can then cache, order and regurgitate for users. The essence of Entities was, for many, conflated with Google’s […]

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How to Plan Content for Effective Search Engine Optimisation in the UK

Planning content is crucial for effective search engine optimisation in the UK. It is important for you to know exactly what it is you want to write about so that you can research the topic before writing and ensure that all of your ideas are brought together in a cohesive manner. Unplanned content can be […]

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SMG Paper: Will link building ever die?

To answer the question I posed in my title succinctly- not in the near future, no. Link building will not die as long as it continues to evolve. Allow me to explain… Link building is an integral part of Google’s analysis of the popularity and usefulness of a page or site. Since 1997 and Google’s […]

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SMG Weekly Search Marketing Digest – 01/05/15

Google has always been at the forefront of new technologies when it comes to internet-related services and products.  Not only is this because they have managed to become one of the popular search engines in the last decade but they have always continued to improve on existing and develop new services whilst always considering what […]

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An SEO Company in the UK’s Guide to Lengthening Content

There is quite a lot of dispute about the ideal length of content out there – some say it is best to keep your content short to maintain the attention of readers, others say that posts of around 1,500 – 2,000 are best in order to provide a more in-depth approach. In reality, it probably […]

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SMG Weekly Search Marketing Digest – 24/04/15

This week, as we’re sure you’re aware, Google began rolling out their mobile-friendly update. Since Tuesday, it seems that some of us are seeing changes and some of us aren’t. Search Engine Land ran through this earlier today, reporting that the update is completely live in some data centres and not quite in others. Here […]

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A Search Engine Optimisation Company’s Mini-Guide to Ask.com

Ask.com is a web search engine with a question-answer format, founded in 1995 by Garrett Gruener and David Warthen. The site was originally known as AskJeeves.com and the website was built around software designed by Gary Chevsky. The idea behind Ask.com is for searchers to be able to find answers to questions formed in everyday […]

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The role of Human Experience in search marketing

The relationship between how humans interact with your website and your search marketing campaign should never be underestimated. Despite all the elements of the algorithm that would suggest otherwise, Google is still aiming to provide results that benefit human users. People “google” things rather than “bing it” or “ask jeeves” (remember, before it was abbreviated […]

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SMG Weekly Search Marketing Digest – 17/04/15

One of the big stories this week seems to be the antitrust charges to be filed against Google. As recent news has suggested, it seems that Google’s attempts to settle and avoid charges have failed and they can expect to see a fine of around 6 billion dollars (£4bn). That’s around 10 per cent of […]

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Search Marketing Tips for Your Blog

Blogs are a great way of increasing awareness of your brand and interacting with your customers/readers on a more personal level. To get the most from your blog, it needs to be planned, designed and written in a way that both your readers respond best to and Google views as useful for users in order […]

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SMG Weekly Search Marketing Digest – 10/04/15

Mobilegeddon? Mobilepocalypse, mobocalypse, mopocalypse – whatever you want to call it, it seems like it’s all anyone’s talking about recently. For good reason, too, since in eleven days Google’s mobile-friendly algorithm will be inflicted upon us all. Perhaps some of the panic stems from Google’s black and white treatment of the issue – your site […]

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SEO Technical Audit: Maximising Call to Action Success

SEO technical audits are great to understand to the strengths and weaknesses of your website and because the internet is constantly evolving with it gaining larger in size, its range of accessibility becoming wider and its active users always on the rise it’s important to keep track of your website so that you can ensure […]

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Should Exact Keywords be the focus of your search engine optimisation company?

Over the past few months, the Search Marketing Group has been creating articles on the theme of site usability. Last month the focus was on mobile optimisation and it raised an interesting point about the potential of a keyword-less future. So this month, we thought it would be interesting to take a short diversion from […]

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SMG Weekly Search Marketing Digest – 27/03/15

So what do you do? My kids ask me this a lot and, on the whole, I try not to bore them with the details – let’s be honest, if they knew the answer, they’d go back in time and not ask the question! For clients, however, it’s a much more pressing concern – the […]

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An SEO Company UK’s Guide to blekko

As an SEO company in the UK, search engines are obviously of great interest whether large or small. blekko is one of the smaller, lesser known search engines and it aims to provide better search results than Google. One of its most salient features is its aim to exclude content farms and other untrustworthy websites […]

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Search Engine Optimisation UK – Personality in Content

Search engine optimisation in the UK is essential for improving your site’s visibility, and producing great content is one of the most important tactics in SEO. Of course content needs to be original, engaging, factual and well-written, but it also needs to ‘speak’ to your readers in a way which reflects your brand personality. Having […]

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SMG Weekly Search Marketing Digest – 20/03/15

To start, I’ve got a couple of holistic articles – high-level consideration pieces that may be of interest if you feel your search marketing is stagnating (or, if not, to keep for when that feeling arises in the future). Firstly, there’s an alarm call from Jayson DeMers, identifying three key signs that your SEO campaign […]

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2015 Trends for SEO Technical Audits

The SEO Technical Audit is one of the corner stone foundations to any SEO campaign. How can you have an effective campaign if the foundations of it are not optimised? As Google develops and changes its algorithms, SEO professionals need to be adaptive and develop our SEO technical audits to reflect these changes. As a […]

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