SMG Weekly Search Marketing Digest – 12/09/14

After the bombshell of last week – with Google pulling the plug on the practical implications of its authorship experiment – this week is, understandably I guess, a little more sedate.  To revisit the topic – briefly and tangentially – we had Maddie Grant throwing a lot of questions into the air about the future […]

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Should competitors affect actions of your search marketing company?

You would be wise to question your search marketing company about their view on the importance of your competitors within a search marketing campaign.  Within Google’s quality guidelines, they state “make pages primarily for users, not for search engines” but they go on to add “Think about what makes your website unique, valuable, or engaging. […]

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Search Marketing and Attribution

Attribution is and no doubt always will be a hot topic in the search marketing world. Given that it is subject to unannounced but game changing updates from Google, and the fact that a healthy percentage of business owners still hold the belief that seo is hokum, proving the value of a search marketing campaign […]

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SMG Weekly Search Marketing Digest – 05/09/14

So the big news this week has been the dropping of Google Authorship. Totally. Yes, that’s right: this is not just a cosmetic change – ie, the author details won’t show in rankings results anymore; it’s an algorithmic one – ie, Google is no longer factoring authorship into its calculation of a page/domain’s authority. In […]

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Why a Google partner can really benefit your business?

A Google partner can really benefit your business. They have been certified and passed by Google and therefore are the trusted experts that can really ensure you get the most of your PPC account. Many businesses waste thousands of pounds on unsuccessful and expensive PPC campaigns. Here at The Search Marketing Group we are a […]

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Why is long tail targeting so important?

Long tail targeting could be the key to success. As part of the Account Management team here at the Search Marketing Group I know only too well what my clients need and want from their SEO campaigns with us. Sometimes all they want to achieve is page 1 of Google for all of their keywords […]

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Could a Search Marketing Company benefit your business?

The majority of people use the internet these days and opting to go with a Search Marketing company can really benefit your business. Rather than send out flyers for pay for advertising in magazines which you are unsure about whether or not they are paying for themselves going with a Search Marketing company could really […]

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SMG Weekly Search Marketing Digest – 22/08/14

I was tempted this week to simply post this link – http://moz.com/blog/beginners-guide-to-link-building – and leave you all to it! It’s not the shortest read so I’m sure you won’t thank me for the size of your reading list this week; nevertheless, the scope and detail in the guide is, frankly, breath-taking and in some sense deserves […]

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Why outsource your search marketing?

If your business had an unlimited amount of staff and internal resource many of you would take online marketing in –house. But taking everything in-house may not always be the best thing. Have you considered the benefits of outsourcing a search marketing company? Why outsource your search marketing? Specialist A search marketing company are specialist […]

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A SEO company investigate best practice for shopping campaigns.

Google has recently brought out a whitepaper entitled “Shape up your Shopping Campaigns” in order to help provide best practice to businesses as shopping campaigns become the default campaign type for running product listing Ads. An SEO company investigates the best practice that Google discusses in their paper. Google highlight 3 key areas as being of […]

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SMG Weekly Search Marketing Digest – 15/08/14

So after last week’s paean to the importance of understanding conceptual foundations, this week I felt it was important to redress the balance somewhat! Irrespective of one’s understanding of what your site is about and how you want it to articulate itself to its audience, the reality is that achieving good authority levels when you […]

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Whither the Long Tail in SEO?

Google is changing the way it deals with long tail search. In short, as it struggles to monetise lengthier and more specific search queries, it is increasingly promoting big brands and aggressively targeting common search queries through AdWords. As a result, the head of the demand curve has become bulkier and the long tail is […]

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Simple steps to create the perfect PPC Ad

If you want someone to click on your PPC Ad then you need them to be engaged and interested. However, the Ad only has a very small space to do this in, so what elements contribute to creating the perfect PPC Ad? A search marketing company will break down the PPC Ad to look at […]

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Does guest blogging still have a place within search marketing?

Matt Cutts stated earlier this year that he felt guest blogging has had its day and should now be avoided within SEO and search marketing. However, his article stimulated much debate amongst those with an interest in search marketing, with many contributors questioning Matt regarding the use of quality guest blogs, even if they contain […]

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SMG Weekly Search Marketing Digest – 08/08/14

In education you’ll constantly hear the critical phrase, “teaching to the test” – the idea that a teacher might find themselves obliged to train a pupil to appear good at it in a specific exam situation, rather than actually to teach them to understand it (particularly as a scaffolding element to a greater level of […]

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What is a Google partner and what is so important about being a Google partner?

As Google states “Google Partners are online marketing companies, trusted by Google. Look for the badge. The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices” Google partners stand out from the rest of the crowd, as Google have mentioned we only use best practice and this […]

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SMG Weekly Search Marketing Digest – 01/08/14

Joining the dots between a couple of articles this week, I wanted to highlight an insight into why SEO is difficult and time-consuming. Reading a great article on “day-parting” (essentially using ad scheduling to maximise ROI from your PPC campaign) highlighted the genesis of this thought – “Working in PPC is all about making the […]

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How does your Landing page rate? A seo company investigates

If you want to attract customers and clients to your webpages then you need to ensure that you have a good landing page. If someone goes to your landing page but is not impressed with what they see they will click off it again giving the page a high bounce rate. More importantly if they […]

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SMG Weekly Search Marketing Digest – 25/07/14

The latest Google Quality Rating guide has just been rewritten, which details the expectations that Google sets for gauging the quality of a website by its human checkers. Whilst not a direct representation of the algorithm, it does give a clear and unequivocal representation of the factors that it expects human experience to discern in […]

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