The importance of an SEO technical audit to Search Engine Optimisation

When we take over an SEO campaign, one of the first steps we take prior to any other work is completing a full SEO technical audit. Clients often question why we would do this and we always explain that for a campaign to work effectively we need to ensure that the foundations are correctly laid […]

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Do Google Consider Social Signals? Direct vs. Indirect Variables

With the world of social media growing and people sharing and tweeting left, right and centre, social signals are increasing their influence over the way Google’s algorithm operates. There have been varying results from the many studies conducted that were attempting to determine the correlation between social signals and SEO rankings. Matt Cutts, head of […]

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SEO Company UK – A Guide to DuckDuckGo

DuckDuckGo is a multilingual search engine launched on September the 25th 2008. It was founded by Gabriel Weinberg and supported by advertising. The name, unsurprisingly, derives from the children’s game ‘Duck Duck Goose’, but other than that there is apparently no meaning in the name. The search engine is based around the idea that search […]

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SMG Weekly Search Marketing Digest – 27/02/15

You‘ll be pleased to know that, unlike what seems like the whole of the internet, I will not be talking about llamas or about optical illusion dresses in this week’s review. That’s not to say that there are no lessons to learn.  Indeed, in a moment of serendipity, there’s a great article that was published […]

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Promoting Content for Search Engine Optimization in the UK

As part of search engine optimization in the UK, it is important – if not essential – to produce quality content. Many of us, however, find that no one reads our content, so even you were publishing some ground-breaking stuff, no one would notice. This may not be because your company is not popular enough, […]

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The Importance of Visuals in Content for Successful Search Marketing

Using visuals in content is essential and could make a huge difference to your search marketing campaign. Visuals include images, graphs, charts, maps and diagrams, and they are generally used to get the reader’s attention and then aid the reader’s understanding so their attention is maintained. Visuals are used in content for a number of […]

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SMG Weekly Search Marketing Digest – 20/02/15

Having waxed lyrical about responsive design on consecutive weeks, it might seem like time to roll out some counter-arguments – or at least warnings regarding poor implementation, right? Sorry to disappoint you but even in this article detailing website design techniques that can, if done badly, create a negative impact on your site’s SEO, there’s […]

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Mobile and its repercusions for a search engine optimisation company

The continued growth of mobile search poses a number of questions for a search engine optimisation company. Initially the choice of keywords may be called into question for some markets such as restaurants or other location based services, as people are more likely to be searching for location specific information while on the move. Although, […]

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Search Engine Optimization UK – Creating Engaging Content

When it comes to Search Engine Optimization UK, it is important that your content is engaging in order to attract and maintain readers. One way to do this is to make your content informative, thought-provoking and succinct. Read on to find out more. Informative It is important that your content is informative in order for […]

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Search Engine Optimization UK – The Importance of Spelling and Grammar

When it comes to search engine optimization in the UK, it is important that all of your content has good spelling and grammar. Sites with bad spelling or grammar often confuse or put off the reader, and this will increase bounce rates and reduce numbers of repeat visitors. This, in turn, will negatively affect your […]

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SMG Weekly Search Marketing Digest – 06/02/15

Obviously, we’ve talked in previously weeks about how, with a growing emphasis on mobile internet usage, it’s important to consider responsive design to improve user experience when it comes to your website.  Further to this, however, what should you be considering in order to optimise your site in a future where mobile usage (and Google’s […]

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Creating Content that is timeless

Writing an article that is current and “hot off the press” is amazing, but once it is published it soon becomes old news.  That once amazing articles, becomes a mediocre article that just gets added to the archives. Timeless content is content that can always be relevant for the user, it answers frequently asked questions […]

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SMG Weekly Search Marketing Digest – 30/01/15

I really like the way this guy writes – it’s simple and clearly articulated but it’s rich in data and meaningful analysis.  I’d be surprised if anyone who is SEO-savvy will be surprised by what he’s saying, let alone dispute ant of it. Nevertheless, the message is clear and succinct – traffic is the key […]

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An SEO Company UK points out common social media pitfalls

Within our previous article we investigated why it is important to have a social media presence and how social media can positively affect traffic and rankings to a website. Within this article, an SEO Company UK will investigate the common social media pitfalls that businesses fall into and how to avoid them. Frequency of Posts […]

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Why demographic data is a boon for a search engine optimisation company

Has your search engine optimisation company urged you to move to Google’s Universal Analytics? One of the key reasons to make the move is the addition of more in-depth demographic data. It’s worth noting at this juncture that extra tracking parameters will need to be added to enable this feature and as such we recommend […]

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SMG Weekly Search Marketing Digest – 23/01/15

The advantage of search marketing over its older sibling has always been its tangibility – the capacity for clear data (from analytics, etc) has always meant search marketers can refer to specific information – whether it be in relation to strategic planning, analysis of activity or understanding best practice. Of course, as Google has become […]

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Content & SEO – A match made in heaven

Business owners, website managers and marketing directors are constantly told of the importance of Search Engine Optimisation (SEO), but how much of a bearing does website content have on an SEO campaign? Whilst the definition of good website content will always be subjective, search engines will always have a set of best practices when it […]

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Search engine optimization company tips on improving content accuracy

When producing content for your website, it is essential that it is as accurate as possible. Not only will readers respond best to accurate information, but your website will lose credibility if you produce inaccurate content. Here are some tips from a search engine optimization company on producing factual and accurate content. Firstly, you should […]

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SMG Weekly Search Marketing Digest – 16/01/15

Last week, we mentioned an article that highlighted technical optimisation lessons you can take on board just by analysing the SERPs.  This week, we’ve seen an article that takes it a bit further and considers the conceptual lessons that you can garner from rankings – in particular, how to interpret content development and strategic development […]

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Search Engine Optimization UK – How to Write Great Meta Descriptions

When publishing content online, one of the things you need to consider is how best to write your meta description. Your meta description is the couple of lines of information that is displayed below the title of the article in the SERP. This gives the reader additional information about the article, often an overview of […]

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