Search Engine Optimisation Company Tips for Getting More Shares

Using social media is a great way of promoting your brand as it gives you the opportunity to target scores of people at once. Shares on social media allow your content to spread even further, as they allow users to let their friends know about your brand too. Each time a piece of your content […]

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Search Marketing Tips: Natural vs Unnatural Links

To improve your search marketing, link building is a great way to increase traffic towards your website and improve your ranking on Google. There are two types of links; natural (organic) and unnatural links. Natural links can increase the ranking of a website whereas an unnatural link can often be seen by Google as spam, […]

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SEO Technical Audit: Analysing the benefits of Sitemaps.

When it comes to ranking your website well across all search engines, there are two key factors which should be concentrated on: • ensuring that the website is SEO friendly • providing the visitor with a simple yet enjoyable user experience There isn’t much point in trying to rank a website that’s SEO friendly if […]

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Social Media and Search Engine Optimisation in the UK

Social media is an essential factor to search engine optimisation in the UK. Social media has grown significantly in the past few years and it looks like it is here to stay. Because social media is so huge, it is advised that businesses use these platforms to their advantage. A social media site is a […]

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5 Steps to Improve Search Marketing CRO

You are probably working hard on an SEO and marketing strategy aiming to bring new and repeat customers to your website. However high your levels of traffic, the key area is if this traffic converts. If the traffic doesn’t convert, then these efforts are potentially wasted. This is where search marketing CRO comes in. CRO […]

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SEO technical Audit: Pagespeed and render blocking resources

One of the most important aspect of an SEO technical audit is your page speed. This is one of the most important factors Google is pushing at the moment, getting this right goes along way to having a technical compliant website. PageSpeed Insights from inside the Google Search Console, is the most efficient way of seeing […]

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SMG Weekly Search Marketing Digest – 03/07/15

First off, some more news about the Right to Be Forgotten ruling, as it has been announced by the BBC that they have begun listing all pages that have had the ruling applied to them. Now, it is important to understand that the ruling does not remove links to the pages from SERPs altogether, nor […]

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Search Engine Optimisation UK and Building Social Media Relationships

As part of your search engine optimisation in the UK, you should have a presence across various forms of social media such as Twitter and Facebook. This helps you promote your company and raise awareness of your site, whilst also building relationships with users. It is essential for you to build relationships with customers, as […]

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SMG Weekly Search Marketing Digest – 26/06/15

We mentioned last week that there was a Google core search update rolling out, confirmed by Google in a hangout video.  This update has apparently been seen to benefit news sites and sites providing other forms of fresh content such as newspapers and magazines, with Marcus Tober reporting sites showing up to 59% improvement in […]

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SEO Technical Audit: Optimising Meta Descriptions

The analyses of meta-descriptions is one of the many aspects which SMG’s technical audits cover. Besides being an important factor in search engine rankings, meta-descriptions are also critical in help gaining a higher user click through rate (CTR) from the SERPs. These short paragraphs present the ideal opportunity to explain to searchers what it is […]

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Search Marketing Company Tips on Long Tail Targeting

Search marketing companies will assess keywords in your campaigns and will often suggest using long tail keywords as well as broad singular keywords. Many may find this unimportant as they produce less search capacity and are far less competitive on google searches. However these two reasons are seen as a positive in SEO. Please read […]

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SMG Weekly Search Marketing Digest – 19/06/15

First of all, at London’s Tech Week, Google’s Managing Director and VP, UK-Ireland Sales and Operations announced that over half of all UK searches are performed via mobile, and more than half of all YouTube views are on mobile. We already knew that there were more mobile vs desktop searches in the US, Japan and […]

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Grow a Genuine Social Media Following for a Search Marketing Campaign

Social media should be a part of any search marketing campaign. Social media is a way for people to show their support for your site and services, as with links, and social signals are increasingly being used as ranking factors. Our interactions on social media are a great way of assessing the authenticity and trustworthiness […]

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SMG Weekly Search Marketing Digest – 12/06/15

This week, we’ve got some interesting news from SMX Paris about some new search features from Google. First of all, Google Now on Tap and its capabilities were demonstrated, showing how it can navigate between apps and find information related to the text content in the app in use without the user performing an actual […]

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Search Engine Optimisation Company: Grow Your Social Media Following

Social media is essential for your search marketing campaign, as it allows you to show search engines how many people appreciate your products and your website. Social media accounts also provide the opportunity to promote your products directly to those who are interested, making them a valuable advertising tool as well as a valuable search […]

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SMG Weekly Search Marketing Digest – 05/06/15

Many of you will be glad to hear that Google have announced there is a Google Panda update coming up soon. It has been a long wait since October for some, but the wait is finally almost over as Gary Illyes expects the update to come in the next two to four weeks. This is […]

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Search Marketing Company – The Illusion of Communication

In a recent meeting, the concept of the illusion of communication was raised. While it was raised in a different context, the ramifications of the concept hit home in relation to a search marketing company. The premise being that very often communication hasn’t happened, merely the illusion that it has. I’m sure you have all […]

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Targeting Users With Content for Effective Search Marketing

When writing content for your search marketing campaign, it’s important to target your audience effectively. Whilst this may sound obvious, it can be all too easy to deter current and potential users by not focusing enough or focusing to specifically on the wrong group. Demographics First of all, you need to consider what demographic you […]

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SMG Weekly Search Marketing Digest – 29/05/15

It’s not unusual for commentators to reference the imposing number of different variables there are in Google’s algorithms for search rankings. And then, quite rightly, they advise everyone not to worry about the individual elements but to focus on the big lessons, like “don’t fret about keyword density, just write content that’s informative and relevant”. […]

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A Search Engine Optimisation Company’s Guide to Mobile Content Writing

In light of the recent Google mobile-friendly update, it could be time for you to consider your writing technique when producing content for mobile users. Given the ‘mobile’ nature of smartphones, lots of users are on-the-go and looking for specific, brief information. However, some mobile users are looking for in-depth information as they would on […]

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