SMG Weekly Search Marketing Digest – 27/03/15

So what do you do? My kids ask me this a lot and, on the whole, I try not to bore them with the details – let’s be honest, if they knew the answer, they’d go back in time and not ask the question! For clients, however, it’s a much more pressing concern – the […]

Read More

SMG Weekly Search Marketing Digest – 20/03/15

To start, I’ve got a couple of holistic articles – high-level consideration pieces that may be of interest if you feel your search marketing is stagnating (or, if not, to keep for when that feeling arises in the future). Firstly, there’s an alarm call from Jayson DeMers, identifying three key signs that your SEO campaign […]

Read More

SMG Weekly Search Marketing Digest – 13/03/15

Last year, it felt like I went through a phase of including a whinging diatribe about no-one loving us in SEO every week in this digest. After a while, I noticed this might seem a little solipsistic and, well, depressing, so I resolved to avoid them. However, when Cyrus Shepherd has a whinge, everyone should pay […]

Read More

What to consider when choosing a Search Engine Optimisation Company

So if you are a fan of the Apprentice you will know that this year the winner will be starting a search marketing company and the general consensus among the industry experts was that Search Marketing has become a congested market place and you really need to stand out from the crowd if you want […]

Read More

SMG Weekly Search Marketing Digest – 06/03/15

This week, I’ll be starting with some PPC advice.  It’s been a while since we’ve given this stream of search marketing much time and there have been a number of significant improvements in the proposition that Google offers (as well as a lot of basic strategic approaches that have remained strong) that make a revisit […]

Read More

The importance of an SEO technical audit to Search Engine Optimisation

When we take over an SEO campaign, one of the first steps we take prior to any other work is completing a full SEO technical audit. Clients often question why we would do this and we always explain that for a campaign to work effectively we need to ensure that the foundations are correctly laid […]

Read More

Do Google Consider Social Signals? Direct vs. Indirect Variables

With the world of social media growing and people sharing and tweeting left, right and centre, social signals are increasing their influence over the way Google’s algorithm operates. There have been varying results from the many studies conducted that were attempting to determine the correlation between social signals and SEO rankings. Matt Cutts, head of […]

Read More

SEO Company UK – A Guide to DuckDuckGo

DuckDuckGo is a multilingual search engine launched on September the 25th 2008. It was founded by Gabriel Weinberg and supported by advertising. The name, unsurprisingly, derives from the children’s game ‘Duck Duck Goose’, but other than that there is apparently no meaning in the name. The search engine is based around the idea that search […]

Read More

SMG Weekly Search Marketing Digest – 27/02/15

You‘ll be pleased to know that, unlike what seems like the whole of the internet, I will not be talking about llamas or about optical illusion dresses in this week’s review. That’s not to say that there are no lessons to learn.  Indeed, in a moment of serendipity, there’s a great article that was published […]

Read More

Promoting Content for Search Engine Optimization in the UK

As part of search engine optimization in the UK, it is important – if not essential – to produce quality content. Many of us, however, find that no one reads our content, so even you were publishing some ground-breaking stuff, no one would notice. This may not be because your company is not popular enough, […]

Read More

The Importance of Visuals in Content for Successful Search Marketing

Using visuals in content is essential and could make a huge difference to your search marketing campaign. Visuals include images, graphs, charts, maps and diagrams, and they are generally used to get the reader’s attention and then aid the reader’s understanding so their attention is maintained. Visuals are used in content for a number of […]

Read More

SMG Weekly Search Marketing Digest – 20/02/15

Having waxed lyrical about responsive design on consecutive weeks, it might seem like time to roll out some counter-arguments – or at least warnings regarding poor implementation, right? Sorry to disappoint you but even in this article detailing website design techniques that can, if done badly, create a negative impact on your site’s SEO, there’s […]

Read More

Mobile and its repercussions for a search engine optimisation company

The continued growth of mobile search poses a number of questions for a search engine optimisation company. Initially the choice of keywords may be called into question for some markets such as restaurants or other location based services, as people are more likely to be searching for location specific information while on the move. Although, […]

Read More

Search Engine Optimization UK – Creating Engaging Content

When it comes to Search Engine Optimization UK, it is important that your content is engaging in order to attract and maintain readers. One way to do this is to make your content informative, thought-provoking and succinct. Read on to find out more. Informative It is important that your content is informative in order for […]

Read More

Search Engine Optimization UK – The Importance of Spelling and Grammar

When it comes to search engine optimization in the UK, it is important that all of your content has good spelling and grammar. Sites with bad spelling or grammar often confuse or put off the reader, and this will increase bounce rates and reduce numbers of repeat visitors. This, in turn, will negatively affect your […]

Read More

SMG Weekly Search Marketing Digest – 06/02/15

Obviously, we’ve talked in previously weeks about how, with a growing emphasis on mobile internet usage, it’s important to consider responsive design to improve user experience when it comes to your website.  Further to this, however, what should you be considering in order to optimise your site in a future where mobile usage (and Google’s […]

Read More

Creating Content that is timeless

Writing an article that is current and “hot off the press” is amazing, but once it is published it soon becomes old news.  That once amazing articles, becomes a mediocre article that just gets added to the archives. Timeless content is content that can always be relevant for the user, it answers frequently asked questions […]

Read More

SMG Weekly Search Marketing Digest – 30/01/15

I really like the way this guy writes – it’s simple and clearly articulated but it’s rich in data and meaningful analysis.  I’d be surprised if anyone who is SEO-savvy will be surprised by what he’s saying, let alone dispute ant of it. Nevertheless, the message is clear and succinct – traffic is the key […]

Read More

An SEO Company UK points out common social media pitfalls

Within our previous article we investigated why it is important to have a social media presence and how social media can positively affect traffic and rankings to a website. Within this article, an SEO Company UK will investigate the common social media pitfalls that businesses fall into and how to avoid them. Frequency of Posts […]

Read More

Why demographic data is a boon for a search engine optimisation company

Has your search engine optimisation company urged you to move to Google’s Universal Analytics? One of the key reasons to make the move is the addition of more in-depth demographic data. It’s worth noting at this juncture that extra tracking parameters will need to be added to enable this feature and as such we recommend […]

Read More