The Seasonality of Search Marketing

For everything there is a season, and a time for every matter – Ecclesiastes 3:1-22. This poses a predicament for search marketing campaigns – as the seasons change and keywords lose their relevancy, how do you plan a robust year round campaign? Take for example the graph below – the keyword ‘chainsaws’ shows a consistent […]

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How to Choose a Search Engine Optimization Company

Choosing a search engine optimization company that is right for you is vital to the success and growth of your company. So here’s a few things to consider when choosing. Firstly, make sure you fully understand what search engine optimization (SEO) is. SEO refers to the process of improving the visibility of a website in […]

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SMG Weekly Search Marketing Digest – 10/10/14

Let’s get something clear right from the outset – I’m not a coder; I’m a marketer.  I like to think, having spent a number of years in the company of coders that I can make myself understood (and understand them in turn) but I am confident enough in my abilities to admit when I need […]

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Should logistic regression replace correlation studies?

Correlation does not imply….do I really need to finish this sentence? Yes correlation does not imply causation but just yelling this phrase every time a new correlation study appears is just as silly as treating anything that comes out from them as gospel. Correlation studies should be used as guidance to areas of further study, […]

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How Custom Reports in Universal Analytics can aid search marketing campaigns.

2014 has seen Google Universal Analytics (UA) move out of Beta (Phase 3), which means that all new properties created in Analytics are now Universal by default. For the majority of those of you with existing properties, they will have been auto-transferred to UA, to take full advantage of all the features you will need […]

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SMG Weekly Search Marketing Digest – 03/10/14

Google rolled out a new Panda update in the last week or so (and is looking set to update Penguin next week) so it’s clear the summer is well and truly over (!). Interestingly, there seems to be significantly less tumult surrounding these updates than in previous iterations and I think it’s fair to say […]

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What can a Search Marketing Company tell you about Link Building?

Link building can often be a contentious topic as clients will generally want a lot of links to their site but this is not necessarily something a reputable Search Marketing Company would want to do. A good link profile will be natural with a range of links covering a range of domain authority. If you […]

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SMG Weekly Search Marketing Digest – 26/09/14

Having raved so much about the SearchMetrics ranking factors study a couple of weeks ago, it seems only fair to redouble my efforts in relation to what can only be described as a comprehensive breakdown of its major (and minor) findings, along with interpretation and lessons for the SEO industry as a whole.  In short, […]

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What are the benefits of long tail targeting?

There are numerous benefits to using long tail targeting within your SEO campaign. However, the main benefit of long tail targeting is the fact that there is less competition for a long tail keyword – meaning you are more likely to rank for it. Being on page 1, or in the number one spot, is […]

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SMG Weekly Search Marketing Digest – 19/09/14

When I talked last week about the demise of Google Authorship, I stressed that it made no sense to assume this meant the end of the need for focusing on author credibility and, in a broad sense, the authority a domain demonstrates – quite the opposite, in fact as Google can, evidently, make its own […]

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SEO Company Advice: Establishing your identity through content

I’M SPARTACUS! No seriously I am Spartacus Smith and I sell shoes. Then again so does Spartacus Jones and Spartacus Butcher. A silly illustration but it’s a point that bears clarification – if there are other businesses out there that are competing for market share with you then it’s important for both Google and users […]

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SMG’s Greg Cooper named in Drum’s top 50 Individuals in Search

We’re exceptionally proud to announce that our CEO, Greg Cooper, has been voted as one of the UK’s top 50 most influential individuals in the search marketing industry. Prominent marketing magazine, The Drum compiled its inaugural list earlier in the summer with the aim of establishing a definitive roll call of those that were defining […]

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The Good, Bad and Ugly of Link “Ghosts” – what your SEO Company can do

What are link “echoes”/ “ghosts”? There is a theory that links built to a site still have an impact on your SERPs (Search Engine Result Page positions) even after their removal. This is often called the link “echo”. This is effectively the “ghost” left behind (after the link is removed) that Google still recognises and […]

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SMG Weekly Search Marketing Digest – 12/09/14

After the bombshell of last week – with Google pulling the plug on the practical implications of its authorship experiment – this week is, understandably I guess, a little more sedate.  To revisit the topic – briefly and tangentially – we had Maddie Grant throwing a lot of questions into the air about the future […]

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Should competitors affect actions of your search marketing company?

You would be wise to question your search marketing company about their view on the importance of your competitors within a search marketing campaign.  Within Google’s quality guidelines, they state “make pages primarily for users, not for search engines” but they go on to add “Think about what makes your website unique, valuable, or engaging. […]

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Search Marketing and Attribution

Attribution is and no doubt always will be a hot topic in the search marketing world. Given that it is subject to unannounced but game changing updates from Google, and the fact that a healthy percentage of business owners still hold the belief that seo is hokum, proving the value of a search marketing campaign […]

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SMG Weekly Search Marketing Digest – 05/09/14

So the big news this week has been the dropping of Google Authorship. Totally. Yes, that’s right: this is not just a cosmetic change – ie, the author details won’t show in rankings results anymore; it’s an algorithmic one – ie, Google is no longer factoring authorship into its calculation of a page/domain’s authority. In […]

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Why a Google partner can really benefit your business?

A Google partner can really benefit your business. They have been certified and passed by Google and therefore are the trusted experts that can really ensure you get the most of your PPC account. Many businesses waste thousands of pounds on unsuccessful and expensive PPC campaigns. Here at The Search Marketing Group we are a […]

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Why is long tail targeting so important?

Long tail targeting could be the key to success. As part of the Account Management team here at the Search Marketing Group I know only too well what my clients need and want from their SEO campaigns with us. Sometimes all they want to achieve is page 1 of Google for all of their keywords […]

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