The role of Human Experience in search marketing

The relationship between how humans interact with your website and your search marketing campaign should never be underestimated. Despite all the elements of the algorithm that would suggest otherwise, Google is still aiming to provide results that benefit human users. People “google” things rather than “bing it” or “ask jeeves” (remember, before it was abbreviated […]

Read More

SMG Weekly Search Marketing Digest – 17/04/15

One of the big stories this week seems to be the antitrust charges to be filed against Google. As recent news has suggested, it seems that Google’s attempts to settle and avoid charges have failed and they can expect to see a fine of around 6 billion dollars (£4bn). That’s around 10 per cent of […]

Read More

Search Marketing Tips for Your Blog

Blogs are a great way of increasing awareness of your brand and interacting with your customers/readers on a more personal level. To get the most from your blog, it needs to be planned, designed and written in a way that both your readers respond best to and Google views as useful for users in order […]

Read More

SMG Weekly Search Marketing Digest – 10/04/15

Mobilegeddon? Mobilepocalypse, mobocalypse, mopocalypse – whatever you want to call it, it seems like it’s all anyone’s talking about recently. For good reason, too, since in eleven days Google’s mobile-friendly algorithm will be inflicted upon us all. Perhaps some of the panic stems from Google’s black and white treatment of the issue – your site […]

Read More

SEO Technical Audit: Maximising Call to Action Success

SEO technical audits are great to understand to the strengths and weaknesses of your website and because the internet is constantly evolving with it gaining larger in size, its range of accessibility becoming wider and its active users always on the rise it’s important to keep track of your website so that you can ensure […]

Read More

Should Exact Keywords be the focus of your search engine optimisation company?

Over the past few months, the Search Marketing Group has been creating articles on the theme of site usability. Last month the focus was on mobile optimisation and it raised an interesting point about the potential of a keyword-less future. So this month, we thought it would be interesting to take a short diversion from […]

Read More

SMG Weekly Search Marketing Digest – 27/03/15

So what do you do? My kids ask me this a lot and, on the whole, I try not to bore them with the details – let’s be honest, if they knew the answer, they’d go back in time and not ask the question! For clients, however, it’s a much more pressing concern – the […]

Read More

An SEO Company UK’s Guide to blekko

As an SEO company in the UK, search engines are obviously of great interest whether large or small. blekko is one of the smaller, lesser known search engines and it aims to provide better search results than Google. One of its most salient features is its aim to exclude content farms and other untrustworthy websites […]

Read More

Search Engine Optimisation UK – Personality in Content

Search engine optimisation in the UK is essential for improving your site’s visibility, and producing great content is one of the most important tactics in SEO. Of course content needs to be original, engaging, factual and well-written, but it also needs to ‘speak’ to your readers in a way which reflects your brand personality. Having […]

Read More

SMG Weekly Search Marketing Digest – 20/03/15

To start, I’ve got a couple of holistic articles – high-level consideration pieces that may be of interest if you feel your search marketing is stagnating (or, if not, to keep for when that feeling arises in the future). Firstly, there’s an alarm call from Jayson DeMers, identifying three key signs that your SEO campaign […]

Read More

2015 Trends for SEO Technical Audits

The SEO Technical Audit is one of the corner stone foundations to any SEO campaign. How can you have an effective campaign if the foundations of it are not optimised? As Google develops and changes its algorithms, SEO professionals need to be adaptive and develop our SEO technical audits to reflect these changes. As a […]

Read More

SMG Weekly Search Marketing Digest – 13/03/15

Last year, it felt like I went through a phase of including a whinging diatribe about no-one loving us in SEO every week in this digest. After a while, I noticed this might seem a little solipsistic and, well, depressing, so I resolved to avoid them. However, when Cyrus Shepherd has a whinge, everyone should pay […]

Read More

Search Marketing Tips: Article vs Blog Post – What’s the Difference?

Both articles and blog posts are important for any search marketing campaign as they provide information relevant to your readers and help give your website authority. Depending on each particular website, it might be best for content to be uploaded in the form of an article, blog post or both since they allow you to […]

Read More

What to consider when choosing a Search Engine Optimisation Company

So if you are a fan of the Apprentice you will know that this year the winner will be starting a search marketing company and the general consensus among the industry experts was that Search Marketing has become a congested market place and you really need to stand out from the crowd if you want […]

Read More

SMG Weekly Search Marketing Digest – 06/03/15

This week, I’ll be starting with some PPC advice.  It’s been a while since we’ve given this stream of search marketing much time and there have been a number of significant improvements in the proposition that Google offers (as well as a lot of basic strategic approaches that have remained strong) that make a revisit […]

Read More

The importance of an SEO technical audit to Search Engine Optimisation

When we take over an SEO campaign, one of the first steps we take prior to any other work is completing a full SEO technical audit. Clients often question why we would do this and we always explain that for a campaign to work effectively we need to ensure that the foundations are correctly laid […]

Read More

Does Google Consider Social Signals? Direct vs. Indirect Variables

With the world of social media growing and people sharing and tweeting left, right and centre, social signals are increasing their influence over the way Google’s algorithm operates. There have been varying results from the many studies conducted that were attempting to determine the correlation between social signals and SEO rankings. Matt Cutts, head of […]

Read More

SEO Company UK – A Guide to DuckDuckGo

DuckDuckGo is a multilingual search engine launched on September the 25th 2008. It was founded by Gabriel Weinberg and supported by advertising. The name, unsurprisingly, derives from the children’s game ‘Duck Duck Goose’, but other than that there is apparently no meaning in the name. The search engine is based around the idea that search […]

Read More

SMG Weekly Search Marketing Digest – 27/02/15

You‘ll be pleased to know that, unlike what seems like the whole of the internet, I will not be talking about llamas or about optical illusion dresses in this week’s review. That’s not to say that there are no lessons to learn.  Indeed, in a moment of serendipity, there’s a great article that was published […]

Read More

Promoting Content for Search Engine Optimization in the UK

As part of search engine optimization in the UK, it is important – if not essential – to produce quality content. Many of us, however, find that no one reads our content, so even you were publishing some ground-breaking stuff, no one would notice. This may not be because your company is not popular enough, […]

Read More