SMG Weekly Search Marketing Digest – 01/08/14

Joining the dots between a couple of articles this week, I wanted to highlight an insight into why SEO is difficult and time-consuming. Reading a great article on “day-parting” (essentially using ad scheduling to maximise ROI from your PPC campaign) highlighted the genesis of this thought – “Working in PPC is all about making the […]

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How does your Landing page rate? A seo company investigates

If you want to attract customers and clients to your webpages then you need to ensure that you have a good landing page. If someone goes to your landing page but is not impressed with what they see they will click off it again giving the page a high bounce rate. More importantly if they […]

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SMG Weekly Search Marketing Digest – 25/07/14

The latest Google Quality Rating guide has just been rewritten, which details the expectations that Google sets for gauging the quality of a website by its human checkers. Whilst not a direct representation of the algorithm, it does give a clear and unequivocal representation of the factors that it expects human experience to discern in […]

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Why you need a seo technical audit to help succeed online

To succeed online you need to work hard and you need to ensure that your website is fully optimised so it works hard for you. Whether you are a relatively new company or a fully developed site with years of history a seo technical audit is of equal importance. Perhaps you did one when your […]

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The power of social media in your search marketing campaign

The World Cup has been on everyone’s minds – even if you dislike football you probably have a rough idea of what is going on in Brazil! Brands are jumping on the world cup action to promote themselves via social media. A search marketing company investigates how companies can boost their profile by engaging with […]

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SMG Weekly Search Marketing Digest – 18/07/14

After the great whiteboard Friday from Rand Fishkin that I posted in last week’s digest, it seems to have become a bit of a whinge-fest this week in the SEO industry, with quite a few articles detailing how SEO is maligned, misunderstood, undervalued and disrespected. With this in mind, I enjoyed reading this Lunametrics piece, […]

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Why use an external search marketing company for your business?

The importance of search marketing is vital as more and more people use the internet rather than relying on traditional methods of search. If your site is on page 6 of google then the likelihood is it won’t be found as browsers will have found what they were looking at on the first or second […]

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6 changes Google hasn’t made (yet) – lessons to learn

The last twelve months have been an exceptionally busy time for Google. The search engine giants have invested heavily in both start-up and established companies such as Nest Labs, DeepMind Technologies, Dropcam and Skybox Imagining. In May it released the latest version of the Panda algorithm in an effort to more accurately target spammy SERP […]

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SMG Weekly Search Marketing Digest – 11/07/14

The fallout from Google’s decision to drop Google Authorship photos continue to rumble on.  Larry Kim has been carrying out some experiments and has put together a case study showing a significant increase in the CTR for Google Ad since the Authorship photos were halted, which only underpins his (previously articulated) argument that there is […]

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How can small sites fight against big sites?

In a recent instalment of his video blog, head of Google’s webspam team, Matt Cutts, addressed the question of whether small websites can compete with major brands in search engine results pages (SERPs). “How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national […]

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A SEO company investigates future proofing your SEO

With so many algorithm changes, and new guidelines introduced on a regular basis it can be hard to ensure your SEO complies with guidelines. Many companies who thought they were following good practice have fallen foul of google penalties so what can you do to help future proof your SEO campaign? A SEO company investigates. […]

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SMG Weekly Search Marketing Digest – 04/07/14

After the dust has settled somewhat on the decision by Google to drop author pics from its SERPS (as we discussed last week), it seems the conspiracy theories have now been polished and are rolling out. Most compelling of all is the conclusion that Google are protecting their Ad revenue, as articulated (in tweet form) […]

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How to use You Tube to positively influence your SEO campaign

The importance of social media in search marketing and seo has never been more important than now. However, social media often focuses on media such as Twitter and Facebook and You Tube is often forgotten about. The question a Google partner Manchester wants to answer is whether, and how, You Tube can positively influence your […]

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SMG Weekly Search Marketing Digest – 27/06/14

A change that picked up a lot of industry interest this week is the fact that Google is now dropping the author pics from its SERPS.  The two interesting facts to me are there was clear advantage to be gained (in CTR) by having these profile pics on the whole, the adoption rate hasn’t been […]

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SEO for website developers: Heading Tags

Before I got into the world of SEO, I was a website developer.  As such, when we work to optimise a website, I find it a little easier to understand (but not forgive) the common errors we see – the ones that I know (from a website perspective) are functional but are harmful to an […]

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The Transformation of Search Marketing: Semantics, Social Media and Brand Building

Since its inception, Google has had an unprecedented influence on global marketing. Its authority over the internet is unmatched and it has almost single-handedly revolutionised the world of online search. In 1998, Larry Page and Sergey Brin launched Google seeking to organise the world’s information and make it useful, relevant and universally accessible.  Google constantly […]

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Search Marketing Mistakes: Buy Cheap, Buy Twice

What do you know about Search Marketing Companies? What impression do you have of them? Some Search Marketing Companies use bad techniques and taint the image of all the honest Search Marketing Companies out there who use genuine and practised techniques. The last thing you want is it to pay money out to a Search […]

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SMG Weekly Search Marketing Digest – 20/06/14

The week in search marketing was dominated by two big stories which, almost inevitably, have a common thread through them and one that I feel certain we’ll be puzzling through for months to come. Firstly, there’s the news that Yandex have now disposed of all keyterm-focused data, which led to a great article by eConsultancy […]

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SEO Company Best Practice: How to increase domain authority with white hat techniques

Domain authority is important to all online businesses because a higher domain authority means you will rank higher than your competitions in Google’s search engine results. However, you need to increase your page domain authority using legitimate methods rather than cheating using black hat techniques which may result in a Google penalty. You could utilise […]

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SMG Weekly Search Marketing Digest – 13/06/14

A very interesting article about how mobile isn’t the destination, it’s a way stop along the journey towards that fabled Internet of Everything.  Basically, if you’ve not embraced mobile yet, not only are you behind the curve, you’re likely to miss the turning when everyone else gets off the road and goes somewhere new. *** […]

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