SMG Weekly Search Marketing Digest – 22/08/14

I was tempted this week to simply post this link – http://moz.com/blog/beginners-guide-to-link-building – and leave you all to it! It’s not the shortest read so I’m sure you won’t thank me for the size of your reading list this week; nevertheless, the scope and detail in the guide is, frankly, breath-taking and in some sense deserves […]

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Why outsource your search marketing?

If your business had an unlimited amount of staff and internal resource many of you would take online marketing in –house. But taking everything in-house may not always be the best thing. Have you considered the benefits of outsourcing a search marketing company? Why outsource your search marketing? Specialist A search marketing company are specialist […]

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A SEO company investigate best practice for shopping campaigns.

Google has recently brought out a whitepaper entitled “Shape up your Shopping Campaigns” in order to help provide best practice to businesses as shopping campaigns become the default campaign type for running product listing Ads. An SEO company investigates the best practice that Google discusses in their paper. Google highlight 3 key areas as being of […]

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SMG Weekly Search Marketing Digest – 15/08/14

So after last week’s paean to the importance of understanding conceptual foundations, this week I felt it was important to redress the balance somewhat! Irrespective of one’s understanding of what your site is about and how you want it to articulate itself to its audience, the reality is that achieving good authority levels when you […]

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Whither the Long Tail in SEO?

Google is changing the way it deals with long tail search. In short, as it struggles to monetise lengthier and more specific search queries, it is increasingly promoting big brands and aggressively targeting common search queries through AdWords. As a result, the head of the demand curve has become bulkier and the long tail is […]

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Simple steps to create the perfect PPC Ad

If you want someone to click on your PPC Ad then you need them to be engaged and interested. However, the Ad only has a very small space to do this in, so what elements contribute to creating the perfect PPC Ad? A search marketing company will break down the PPC Ad to look at […]

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Does guest blogging still have a place within search marketing?

Matt Cutts stated earlier this year that he felt guest blogging has had its day and should now be avoided within SEO and search marketing. However, his article stimulated much debate amongst those with an interest in search marketing, with many contributors questioning Matt regarding the use of quality guest blogs, even if they contain […]

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SMG Weekly Search Marketing Digest – 08/08/14

In education you’ll constantly hear the critical phrase, “teaching to the test” – the idea that a teacher might find themselves obliged to train a pupil to appear good at it in a specific exam situation, rather than actually to teach them to understand it (particularly as a scaffolding element to a greater level of […]

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What is a Google partner and what is so important about being a Google partner?

As Google states “Google Partners are online marketing companies, trusted by Google. Look for the badge. The badge recognizes companies that excel with Google’s products. Their businesses are healthy, their customers are happy, and they use Google best practices” Google partners stand out from the rest of the crowd, as Google have mentioned we only use best practice and this […]

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SMG Weekly Search Marketing Digest – 01/08/14

Joining the dots between a couple of articles this week, I wanted to highlight an insight into why SEO is difficult and time-consuming. Reading a great article on “day-parting” (essentially using ad scheduling to maximise ROI from your PPC campaign) highlighted the genesis of this thought – “Working in PPC is all about making the […]

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How does your Landing page rate? A seo company investigates

If you want to attract customers and clients to your webpages then you need to ensure that you have a good landing page. If someone goes to your landing page but is not impressed with what they see they will click off it again giving the page a high bounce rate. More importantly if they […]

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SMG Weekly Search Marketing Digest – 25/07/14

The latest Google Quality Rating guide has just been rewritten, which details the expectations that Google sets for gauging the quality of a website by its human checkers. Whilst not a direct representation of the algorithm, it does give a clear and unequivocal representation of the factors that it expects human experience to discern in […]

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Why you need a seo technical audit to help succeed online

To succeed online you need to work hard and you need to ensure that your website is fully optimised so it works hard for you. Whether you are a relatively new company or a fully developed site with years of history a seo technical audit is of equal importance. Perhaps you did one when your […]

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The power of social media in your search marketing campaign

The World Cup has been on everyone’s minds – even if you dislike football you probably have a rough idea of what is going on in Brazil! Brands are jumping on the world cup action to promote themselves via social media. A search marketing company investigates how companies can boost their profile by engaging with […]

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SMG Weekly Search Marketing Digest – 18/07/14

After the great whiteboard Friday from Rand Fishkin that I posted in last week’s digest, it seems to have become a bit of a whinge-fest this week in the SEO industry, with quite a few articles detailing how SEO is maligned, misunderstood, undervalued and disrespected. With this in mind, I enjoyed reading this Lunametrics piece, […]

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Why use an external search marketing company for your business?

The importance of search marketing is vital as more and more people use the internet rather than relying on traditional methods of search. If your site is on page 6 of google then the likelihood is it won’t be found as browsers will have found what they were looking at on the first or second […]

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6 changes Google hasn’t made (yet) – lessons to learn

The last twelve months have been an exceptionally busy time for Google. The search engine giants have invested heavily in both start-up and established companies such as Nest Labs, DeepMind Technologies, Dropcam and Skybox Imagining. In May it released the latest version of the Panda algorithm in an effort to more accurately target spammy SERP […]

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SMG Weekly Search Marketing Digest – 11/07/14

The fallout from Google’s decision to drop Google Authorship photos continue to rumble on.  Larry Kim has been carrying out some experiments and has put together a case study showing a significant increase in the CTR for Google Ad since the Authorship photos were halted, which only underpins his (previously articulated) argument that there is […]

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How can small sites fight against big sites?

In a recent instalment of his video blog, head of Google’s webspam team, Matt Cutts, addressed the question of whether small websites can compete with major brands in search engine results pages (SERPs). “How can smaller sites with superior content ever rank over sites with superior traffic? It’s a vicious circle: A regional or national […]

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A SEO company investigates future proofing your SEO

With so many algorithm changes, and new guidelines introduced on a regular basis it can be hard to ensure your SEO complies with guidelines. Many companies who thought they were following good practice have fallen foul of google penalties so what can you do to help future proof your SEO campaign? A SEO company investigates. […]

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