Search engine optimization company tips on creating original content

When creating content, it is important that it is original. If you duplicate content, you risk infringing copyright law, and risk losing out on traffic and ranking if the duplication is picked up by Google. Not only that, but duplicate content is boring, and you’re unlikely to attract many readers with it. Deciding to produce […]

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What is the long tail in long tail targeting?

The terms “long tail keywords” and “long tail targeting” are often discussed within SEO circles but to someone new in the field they have little meaning. They certainly don’t relate to cute, fluffy creatures with long tails. Here at Search Marketing Group we have created this quick guide to help you understand what the longtail […]

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SMG Weekly Search Marketing Digest – 12/12/14

I’m going to start with what could be perceived as one of those “Woe is me, it’s so difficult being a search marketer” articles that I know endear us to all our clients! However, it’s not really like that – on the contrary, as it’s from Eric Enge it’s one of the clearest and most […]

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Keeping up with the Pandas: SEO & Content Development

It’s been a few months since Google introduced Panda 4.0 and the dust has well and truly settled. So what have we learned? Who have been the winners and losers? And, if your website has been hit, what can you do to reverse your fortunes? “4.0” is the latest version of Google’s spam busting, content […]

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After the storm in search marketing

As an SEO company, of late, it can feel that there is a degree of repetition within our annual calendar. Around May, there is likely to be a Panda update and around October for some SEO’s the mention of penguins is more likely to scare them than Halloween.  This year we have had the added […]

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SMG Weekly Search Marketing Digest – 05/12/14

It’s natural as the year comes to an end that we should all pause and think back over what’s occurred and what’s to come. The calendar may be an artificial construct but the cycle of review, analyse and plan anew is almost hard-wired into us, regardless of our socio-cultural background, our age or nationality. All […]

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Novelty Search Marketing from the Point of View of an SEO company

Search marketing is by its very nature a structured process; each action taken by an SEO company is designed to optimise the target site in line with the (current perception of the) Google algorithm – which by default is based wholly on mathematically appropriated variables.  Sounds kind of dry right? Perhaps that’s why they try […]

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SMG Weekly Search Marketing Digest – 28/11/14

So is the keyword era over? After going around the houses a little here, Dave Schwartz concludes the answer is no. Then again, he is concerned that developments to attribution modeling and, more definitively, to Google’s Adwords are evidence of a changing of the guard. I’m not sure this is particularly big news – no-one […]

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What to do regarding PPC services with Black Friday fast approaching.

Black Friday is fast approaching. As the holiday season approaches online retailers warm up for what many expect to be the ultimate Black Friday. According to Shop.org e-commerce sales are expected to increase by a whopping 8-11% in 2014. As the E-Commerce online retailers approach the starting line, it is of the utmost importance they […]

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SMG Weekly Search Marketing Digest – 20/11/14

I’ve talked in the past about how digital marketing is no longer regarded, in the main, as a separate discipline to traditional marketing and how, on the contrary, the two areas are growing increasingly indistinguishable.  As I’ve quoted previously, there is rarely a situation where the phrase “nothing new under the sun” doesn’t come in […]

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Why ask a search engine optimization company about mobile optimization?

It’s no secret that more and more people across the world are choosing to use their smartphones and tablets to browse the internet. More importantly, it seems that increasing numbers of people are choosing to browse the internet using their smartphone or tablet instead of browsing on a laptop or computer. In fact, Google have […]

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SMG Weekly Search Marketing Digest – 14/11/14

Often, the commentators on industry blogs talk about best practice without, it seems, the faintest concept of how the level of commitment and physical endeavour required can overwhelm a small business. This thought was running through my head early in the week when I saw this article from Adam Stetzer on the burdens that smaller […]

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The advantages of long tail targeting

The first question you might ask is what is long tail targeting? In short it is using long tail keywords rather than broad match ones. A broad match keyword may be a high volume keyword phrase like “bed” whereas a long tail version could be “metal double bed”. Broad match keywords have a great deal […]

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SMG Weekly Search Marketing Digest – 07/11/14

Feel like you’re being left behind by the search marketing industry with all the talk of semantic search?  Rest assured, you’re not alone – a significant minority of search marketers themselves are ignoring this area of development as they focus on their familiar, traditional areas of benefit (and expertise)! Needless to say, however, this subject […]

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Google add new features to the PPC services

Over the years Google have been developing different ways to display Pay per Click ads. The ability to add extra information to your ad so users get the correct information quicker has always been at the forefront of the developments. Previously, you had the option of adding site links, call extensions or location information as […]

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SMG Weekly Search Marketing Digest – 30/10/14

This week, it seems that all my previously articulated views on the perennial hot topics of SEO have been reflected in articles by the industry leaders.  In one sense, this feels very satisfying as, naturally, it’s nice to have influencers agree with you.  However, on the other hand, it’s a bit disappointing that these positions […]

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Is your SEO company looking at user engagement metrics?

As a forward thinking SEO company, here at Search Marketing Group, we eagerly await the annual Ranking Factor studies from both Search Metrics and the Moz. In mid-September the Search Metrics Google US 2014 paper was released (while there will no doubt be a later UK edition, the US version allows us greater insight into […]

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SMG Weekly Search Marketing Digest – 24/10/14

So this week saw the long awaiting roll-out of Google’s Penguin update (note that the article has additional links later on in the piece for subsequent news updates). Basically, it’s been a slow and steady rollout and there’s been little to indicate that it’s as seismic as previous major iterations.  Saying that, according to most […]

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The Seasonality of Search Marketing

For everything there is a season, and a time for every matter – Ecclesiastes 3:1-22. This poses a predicament for search marketing campaigns – as the seasons change and keywords lose their relevancy, how do you plan a robust year round campaign? Take for example the graph below – the keyword ‘chainsaws’ shows a consistent […]

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