SMG Weekly Search Marketing Digest – 30/01/15

I really like the way this guy writes – it’s simple and clearly articulated but it’s rich in data and meaningful analysis.  I’d be surprised if anyone who is SEO-savvy will be surprised by what he’s saying, let alone dispute ant of it. Nevertheless, the message is clear and succinct – traffic is the key […]

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An SEO Company UK points out common social media pitfalls

Within our previous article we investigated why it is important to have a social media presence and how social media can positively affect traffic and rankings to a website. Within this article, an SEO Company UK will investigate the common social media pitfalls that businesses fall into and how to avoid them. Frequency of Posts […]

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Why demographic data is a boon for a search engine optimisation company

Has your search engine optimisation company urged you to move to Google’s Universal Analytics? One of the key reasons to make the move is the addition of more in-depth demographic data. It’s worth noting at this juncture that extra tracking parameters will need to be added to enable this feature and as such we recommend […]

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SMG Weekly Search Marketing Digest – 23/01/15

The advantage of search marketing over its older sibling has always been its tangibility – the capacity for clear data (from analytics, etc) has always meant search marketers can refer to specific information – whether it be in relation to strategic planning, analysis of activity or understanding best practice. Of course, as Google has become […]

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Content & SEO – A match made in heaven

Business owners, website managers and marketing directors are constantly told of the importance of Search Engine Optimisation (SEO), but how much of a bearing does website content have on an SEO campaign? Whilst the definition of good website content will always be subjective, search engines will always have a set of best practices when it […]

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Search engine optimization company tips on improving content accuracy

When producing content for your website, it is essential that it is as accurate as possible. Not only will readers respond best to accurate information, but your website will lose credibility if you produce inaccurate content. Here are some tips from a search engine optimization company on producing factual and accurate content. Firstly, you should […]

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SMG Weekly Search Marketing Digest – 16/01/15

Last week, we mentioned an article that highlighted technical optimisation lessons you can take on board just by analysing the SERPs.  This week, we’ve seen an article that takes it a bit further and considers the conceptual lessons that you can garner from rankings – in particular, how to interpret content development and strategic development […]

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Search Engine Optimization UK – How to Write Great Meta Descriptions

When publishing content online, one of the things you need to consider is how best to write your meta description. Your meta description is the couple of lines of information that is displayed below the title of the article in the SERP. This gives the reader additional information about the article, often an overview of […]

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SEO Technical Audit: Analysing Page Load Speed

Here at The Search Marketing Group, page load speed is just one factor that we look at in our SEO technical audits. A slow loading website is one of the major reasons people leave websites in search to find another. Due to their being so much competition and so much choice on the Internet, people […]

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SMG Weekly Search Marketing Digest – 09/01/15

Are you are an optimist or a pessimist?  It seems that no time of year is more guaranteed to polarise positive and the negative amongst us than January and, specifically, the period between the end of the festive period and the arrival of the next pay slip. So how has this dichotomy manifested itself in […]

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Search marketing can help identify why nobody links to your site

So you have an amazing product and a well ranked site – in theory that should guarantee people linking to you, right? Unfortunately not necessarily! Whether you have a great product or not, would you want to link to a poor quality website? I know I wouldn’t. It’s the small details that can make a […]

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SEO Company UK: The importance of Social Media to a modern business.

Since the creation of Facebook in 2004, social media has rapidly gained popularity with approximately 72% of all internet users now being active on social media. Of those who use social media, 23% of Facebook users check their account 5 or more times per day. Although you may be impressed by this data, you could […]

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Search Marketing Group – Top Searches in 2014

With the New Year just around the corner, lets reflect on the past year in search and the top 2014 most searched terms (as per www.google.co.uk/trends/2014) There are so many to choose from, but below are some of our favourites and some of the most memorable: Flappy Birds Initially released in May 2013 Flappy Birds […]

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Search Engine Optimization UK – How to Create Great Headlines

Having the perfect title tag for your content/article is important for both attracting readers and influencing the position of the piece on Google. For this reason, you should tailor your title tags for both real human users and search engines. Here’s a quick guide to creating great headlines, from a company who specialise in search […]

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The Importance of SEO Technical Audits

An SEO technical audit takes a comprehensive look of a website and provides a detailed examination which helps determine what aspects of the site can be improved to help further boost search engine rankings. There are several reasons to perform an SEO technical audit for your website. One of the fundamental being that Google (as […]

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The Importance of User Experience for Webmasters

Of late, “user experience” as a term has probably been bandied about by your search engine optimisation company, but what are the actual connotations for your bottom line? Well the answer is (in a simplistic manner) everything! The user experience offered by a website can lead to a conversion or failure. If a user visits […]

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Search engine optimization company tips on creating original content

When creating content, it is important that it is original. If you duplicate content, you risk infringing copyright law, and risk losing out on traffic and ranking if the duplication is picked up by Google. Not only that, but duplicate content is boring, and you’re unlikely to attract many readers with it. Deciding to produce […]

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What is the long tail in long tail targeting?

The terms “long tail keywords” and “long tail targeting” are often discussed within SEO circles but to someone new in the field they have little meaning. They certainly don’t relate to cute, fluffy creatures with long tails. Here at Search Marketing Group we have created this quick guide to help you understand what the longtail […]

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SMG Weekly Search Marketing Digest – 12/12/14

I’m going to start with what could be perceived as one of those “Woe is me, it’s so difficult being a search marketer” articles that I know endear us to all our clients! However, it’s not really like that – on the contrary, as it’s from Eric Enge it’s one of the clearest and most […]

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Keeping up with the Pandas: SEO & Content Development

It’s been a few months since Google introduced Panda 4.0 and the dust has well and truly settled. So what have we learned? Who have been the winners and losers? And, if your website has been hit, what can you do to reverse your fortunes? “4.0” is the latest version of Google’s spam busting, content […]

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