SMG Weekly Search Marketing Digest – 26/06/15

We mentioned last week that there was a Google core search update rolling out, confirmed by Google in a hangout video.  This update has apparently been seen to benefit news sites and sites providing other forms of fresh content such as newspapers and magazines, with Marcus Tober reporting sites showing up to 59% improvement in […]

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SEO Technical Audit: Optimising Meta Descriptions

The analyses of meta-descriptions is one of the many aspects which SMG’s technical audits cover. Besides being an important factor in search engine rankings, meta-descriptions are also critical in help gaining a higher user click through rate (CTR) from the SERPs. These short paragraphs present the ideal opportunity to explain to searchers what it is […]

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Search Marketing Company Tips on Long Tail Targeting

Search marketing companies will assess keywords in your campaigns and will often suggest using long tail keywords as well as broad singular keywords. Many may find this unimportant as they produce less search capacity and are far less competitive on google searches. However these two reasons are seen as a positive in SEO. Please read […]

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SMG Weekly Search Marketing Digest – 19/06/15

First of all, at London’s Tech Week, Google’s Managing Director and VP, UK-Ireland Sales and Operations announced that over half of all UK searches are performed via mobile, and more than half of all YouTube views are on mobile. We already knew that there were more mobile vs desktop searches in the US, Japan and […]

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Grow a Genuine Social Media Following for a Search Marketing Campaign

Social media should be a part of any search marketing campaign. Social media is a way for people to show their support for your site and services, as with links, and social signals are increasingly being used as ranking factors. Our interactions on social media are a great way of assessing the authenticity and trustworthiness […]

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SMG Weekly Search Marketing Digest – 12/06/15

This week, we’ve got some interesting news from SMX Paris about some new search features from Google. First of all, Google Now on Tap and its capabilities were demonstrated, showing how it can navigate between apps and find information related to the text content in the app in use without the user performing an actual […]

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Search Engine Optimisation Company: Grow Your Social Media Following

Social media is essential for your search marketing campaign, as it allows you to show search engines how many people appreciate your products and your website. Social media accounts also provide the opportunity to promote your products directly to those who are interested, making them a valuable advertising tool as well as a valuable search […]

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SMG Weekly Search Marketing Digest – 05/06/15

Many of you will be glad to hear that Google have announced there is a Google Panda update coming up soon. It has been a long wait since October for some, but the wait is finally almost over as Gary Illyes expects the update to come in the next two to four weeks. This is […]

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Search Marketing Company – The Illusion of Communication

In a recent meeting, the concept of the illusion of communication was raised. While it was raised in a different context, the ramifications of the concept hit home in relation to a search marketing company. The premise being that very often communication hasn’t happened, merely the illusion that it has. I’m sure you have all […]

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Targeting Users With Content for Effective Search Marketing

When writing content for your search marketing campaign, it’s important to target your audience effectively. Whilst this may sound obvious, it can be all too easy to deter current and potential users by not focusing enough or focusing to specifically on the wrong group. Demographics First of all, you need to consider what demographic you […]

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SMG Weekly Search Marketing Digest – 29/05/15

It’s not unusual for commentators to reference the imposing number of different variables there are in Google’s algorithms for search rankings. And then, quite rightly, they advise everyone not to worry about the individual elements but to focus on the big lessons, like “don’t fret about keyword density, just write content that’s informative and relevant”. […]

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A Search Engine Optimisation Company’s Guide to Mobile Content Writing

In light of the recent Google mobile-friendly update, it could be time for you to consider your writing technique when producing content for mobile users. Given the ‘mobile’ nature of smartphones, lots of users are on-the-go and looking for specific, brief information. However, some mobile users are looking for in-depth information as they would on […]

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SMG Weekly Search Marketing Digest – 22/05/15

You may remember last week that I highlighted an article predicting the death of content-orientated marketing.  Don’t panic: the end isn’t quite nigh, not yet – but there was certainly a compelling case for being prepared. Following up this topic with something a little more positive and practical, Rand at Moz has been talking this […]

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Keywords in Content for Search Engine Optimisation UK

Content is an essential part of search engine optimisation in the UK and, indeed, the world. Most searches carried out by users are informational in that they are searching for information only and not directly for a product. It is important to attract these users to your site for a number of reasons. Perhaps the […]

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SMG Weekly Search Marketing Digest – 15/05/15

So, SEO is complicated right? I don’t think anyone is going to pretend otherwise – there are a significant number of variables involved in generating success for a website and each of those variables is exacerbated by the specific challenges of the website involved (its competitors, target searches, the industry it sits within, etc.) So […]

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Find links with Webmaster Tools. A Search Marketing Company Explains

One of the most frequent questions we are asked by new clients at our search Marketing Company is how can they easily see links to their site. Clients don’t always want to pay subscriptions to tools that can provide backlinks lists which is where webmaster tools comes in. Webmaster tools provides an easy way to […]

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The link between Search Marketing and CRO

CRO (conversion rate optimisation) has long been associated with PPC campaign but, up until a few years ago, it was largely ignored by search marketers. Thankfully, as search marketing has evolved, the links between search marketing and CRO have become stronger and the two are clearly linked. Search marketing involves increasing organic traffic to your […]

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SMG Weekly Search Marketing Digest – 08/05/15

We’ve talked in the past about Entities as the platform for how Google aims to develop their semantic understanding of the internet – essentially, by rewarding sites that provide sufficient verifiable semantic data to Google that it can then cache, order and regurgitate for users. The essence of Entities was, for many, conflated with Google’s […]

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How to Plan Content for Effective Search Engine Optimisation in the UK

Planning content is crucial for effective search engine optimisation in the UK. It is important for you to know exactly what it is you want to write about so that you can research the topic before writing and ensure that all of your ideas are brought together in a cohesive manner. Unplanned content can be […]

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SMG Paper: Will link building ever die?

To answer the question I posed in my title succinctly- not in the near future, no. Link building will not die as long as it continues to evolve. Allow me to explain… Link building is an integral part of Google’s analysis of the popularity and usefulness of a page or site. Since 1997 and Google’s […]

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