SMG Weekly Search Marketing Digest – 11/04/14

Suffice to say that Matt Cutts must be feeling a little tender after the bruising he’s received this week. There was the “hypocrite” saga, another fairly robust (and entirely legitimate) complaint about the nature of linking  and all the brouhaha around the “not provided” development within Google Adwords.  As Barry Schwarz put it, Matt is […]

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Have you noticed that the AdWords conversion tracking has altered?

When running your monthly AdWords reports, you may have noticed the conversion columns have changed their names. Many out there won’t realise this is part of a full update and with this, there’s now more options available to advertisers when it comes to tracking conversions. As a leading search marketing company, we not only spotted […]

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SMG Weekly Search Marketing Digest – 04/04/14

Last week we gave quite a lot of focus to content development in the Weekly Digest as it’s clear that the heart of all attempts to improve a site’s authority (and, by extension, its effectiveness in its market) is the demonstration of credibility, knowledge and experience – predominantly through the development of high quality content. […]

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How can using a Google Partner in Manchester benefit your company?

Google Partners was introduced by Google in October 2013 to replace the Google certification programme. The aim of Google Partners was to provide agencies and online marketing professionals with a support network of google knowledge and expertise, sales and marketing tools, google certification and adwords certification exams. So how does this benefit your company? With […]

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The Best April Fool’s Day Tricks From Around The Web.

The beginning of April is upon us and with it has been a mixture of weird and wonderful April fool’s day based pranks! The world of social media has been taken over by people sharing their April Fool’s day experiences- we’re sure you have witnessed some classics trending on your time lines today. From the […]

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SMG Weekly Search Marketing Digest – 28/03/14

The impact of the Penguin and Panda algorithmic updates (and their subsequent iterations) has been felt by many as Google has worked to establish a trustworthy blueprint for how sites can demonstrate that they are truly authoritative – as one of our Account Managers recently said, that “they’re good at what they do, not good […]

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Finding better traffic through long tail targeting

Rightly or wrongly, there are still companies out there who focus their attention on keywords and how those keywords rank in the search engine results. They may have 2 or 3 dominant keywords, along with 6 or 7 not so important keywords and every month they’ll run checks to see where these keywords rank in […]

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The impact of Google’s update on a search marketing company

If you’re in the online marketing world, you’ll be constantly on the lookout and aware of any alterations Google make. In particular when it comes to SEO and for us being a search marketing company, the recent algorithm changes have caught our attention. So what is Googles latest release and how will it affect you? […]

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SMG Weekly Search Marketing Digest – 21/03/14

This week, SMG ran a full day “Spring Surgery” in Manchester for a selection of existing clients, potential clients and, indeed, interested third parties who wished to learn more about search marketing.  As detailed here, it was (even if I do say so myself) a very successful event with a great deal of positive feedback […]

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Review of the SMG Spring Surgery 2014

After the overwhelming success of our first SEO surgery, back in December 2013, we were very keen to revisit the concept in 2014.  As such, our Spring Surgery at the Doubletree Hilton in Manchester Piccadilly was hotly anticipated and, without blowing our trumpets too loudly, we think it was even better than the first one! […]

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Google’s search algorithm & the world of SEO

Following our recent article detailing the iterations of its search algorithm, we are today going to look in more detail at the impact of this formula and how it has become, in many ways, the central plank of 21st Century business. *** Google is probably the most influential company in the world. Last year its […]

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A quick insight into link sculpting

A web user is faced with thousands upon thousands of pages to crawl through when they make a Google search. The key words they use and how your site ranks for these will determine where they end up after they have made their search. As a website owner, you want your target audience to land […]

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Why has Facebook brought back its old news feed?

The past week has seen some major sites making changes to their on page displays in order to make them more user friendly. Here at The Search Marketing Group, our SEO technical audit service is centred around making a site more user friendly in order to generate an increase in traffic to your site. You […]

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Being a Google Partner, what does this mean?

Before the autumn of 2013, it was relatively easy to become a google qualified professional. Google offered online tutorials to be able to learn the necessities needed to pass the required exams. These days however, with the upgrade to Google Partner status, those exams are a lot tougher and less reliant on answers you can […]

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SMG Weekly Search Marketing Digest – 07/03/14

What does it mean when someone says, “write good quality content”? Essentially, it comes down to one thing – giving your audience what they want. Simple, eh?! Oh course, those answers beg more questions… how do I know what they want? how do I say something new and informative? There are numerous articles every week […]

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How to approach writing technical content

As a search marketing company, we understand the importance of writing quality content in order to reach your target audience. It is important to achieve the right balance between understandable content and quality content. We ensure the content we write is to the highest quality, that is clear and easily readable, in order to entice […]

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Do B2Bs care enough about Search Marketing?

“The ultimate authority must always rest with the individual’s own reason and critical analysis” Dalai Lama   I’ve heard the same argument raised a number of times before from sceptical companies – that, as a “business to business” company, they’re not all that interested in search marketing because they’re not client-facing; their sales are driven […]

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Optimisation versus design?

When building a site that will rank well with search engines, it is crucial to implement proper SEO website design. At the Search Marketing Group, we appreciate the balance between a visually pleasing site, and one that is properly optimised. Those sites that are particularly design heavy tend to lack when it comes to on […]

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