SMG Weekly Search Marketing Digest – 20/11/14

I’ve talked in the past about how digital marketing is no longer regarded, in the main, as a separate discipline to traditional marketing and how, on the contrary, the two areas are growing increasingly indistinguishable.  As I’ve quoted previously, there is rarely a situation where the phrase “nothing new under the sun” doesn’t come in […]

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Why ask a search engine optimization company about mobile optimization?

It’s no secret that more and more people across the world are choosing to use their smartphones and tablets to browse the internet. More importantly, it seems that increasing numbers of people are choosing to browse the internet using their smartphone or tablet instead of browsing on a laptop or computer. In fact, Google have […]

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SMG Weekly Search Marketing Digest – 14/11/14

Often, the commentators on industry blogs talk about best practice without, it seems, the faintest concept of how the level of commitment and physical endeavour required can overwhelm a small business. This thought was running through my head early in the week when I saw this article from Adam Stetzer on the burdens that smaller […]

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The advantages of long tail targeting

The first question you might ask is what is long tail targeting? In short it is using long tail keywords rather than broad match ones. A broad match keyword may be a high volume keyword phrase like “bed” whereas a long tail version could be “metal double bed”. Broad match keywords have a great deal […]

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SMG Weekly Search Marketing Digest – 07/11/14

Feel like you’re being left behind by the search marketing industry with all the talk of semantic search?  Rest assured, you’re not alone – a significant minority of search marketers themselves are ignoring this area of development as they focus on their familiar, traditional areas of benefit (and expertise)! Needless to say, however, this subject […]

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Google add new features to the PPC services

Over the years Google have been developing different ways to display Pay per Click ads. The ability to add extra information to your ad so users get the correct information quicker has always been at the forefront of the developments. Previously, you had the option of adding site links, call extensions or location information as […]

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SMG Weekly Search Marketing Digest – 30/10/14

This week, it seems that all my previously articulated views on the perennial hot topics of SEO have been reflected in articles by the industry leaders.  In one sense, this feels very satisfying as, naturally, it’s nice to have influencers agree with you.  However, on the other hand, it’s a bit disappointing that these positions […]

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Is your SEO company looking at user engagement metrics?

As a forward thinking SEO company, here at Search Marketing Group, we eagerly await the annual Ranking Factor studies from both Search Metrics and the Moz. In mid-September the Search Metrics Google US 2014 paper was released (while there will no doubt be a later UK edition, the US version allows us greater insight into […]

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SMG Weekly Search Marketing Digest – 24/10/14

So this week saw the long awaiting roll-out of Google’s Penguin update (note that the article has additional links later on in the piece for subsequent news updates). Basically, it’s been a slow and steady rollout and there’s been little to indicate that it’s as seismic as previous major iterations.  Saying that, according to most […]

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The Seasonality of Search Marketing

For everything there is a season, and a time for every matter – Ecclesiastes 3:1-22. This poses a predicament for search marketing campaigns – as the seasons change and keywords lose their relevancy, how do you plan a robust year round campaign? Take for example the graph below – the keyword ‘chainsaws’ shows a consistent […]

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How to Choose a Search Engine Optimization Company

Choosing a search engine optimization company that is right for you is vital to the success and growth of your company. So here’s a few things to consider when choosing. Firstly, make sure you fully understand what search engine optimization (SEO) is. SEO refers to the process of improving the visibility of a website in […]

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SMG Weekly Search Marketing Digest – 10/10/14

Let’s get something clear right from the outset – I’m not a coder; I’m a marketer.  I like to think, having spent a number of years in the company of coders that I can make myself understood (and understand them in turn) but I am confident enough in my abilities to admit when I need […]

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Should logistic regression replace correlation studies?

Correlation does not imply….do I really need to finish this sentence? Yes correlation does not imply causation but just yelling this phrase every time a new correlation study appears is just as silly as treating anything that comes out from them as gospel. Correlation studies should be used as guidance to areas of further study, […]

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How Custom Reports in Universal Analytics can aid search marketing campaigns.

2014 has seen Google Universal Analytics (UA) move out of Beta (Phase 3), which means that all new properties created in Analytics are now Universal by default. For the majority of those of you with existing properties, they will have been auto-transferred to UA, to take full advantage of all the features you will need […]

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SMG Weekly Search Marketing Digest – 03/10/14

Google rolled out a new Panda update in the last week or so (and is looking set to update Penguin next week) so it’s clear the summer is well and truly over (!). Interestingly, there seems to be significantly less tumult surrounding these updates than in previous iterations and I think it’s fair to say […]

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What can a Search Marketing Company tell you about Link Building?

Link building can often be a contentious topic as clients will generally want a lot of links to their site but this is not necessarily something a reputable Search Marketing Company would want to do. A good link profile will be natural with a range of links covering a range of domain authority. If you […]

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SMG Weekly Search Marketing Digest – 26/09/14

Having raved so much about the SearchMetrics ranking factors study a couple of weeks ago, it seems only fair to redouble my efforts in relation to what can only be described as a comprehensive breakdown of its major (and minor) findings, along with interpretation and lessons for the SEO industry as a whole.  In short, […]

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What are the benefits of long tail targeting?

There are numerous benefits to using long tail targeting within your SEO campaign. However, the main benefit of long tail targeting is the fact that there is less competition for a long tail keyword – meaning you are more likely to rank for it. Being on page 1, or in the number one spot, is […]

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SMG Weekly Search Marketing Digest – 19/09/14

When I talked last week about the demise of Google Authorship, I stressed that it made no sense to assume this meant the end of the need for focusing on author credibility and, in a broad sense, the authority a domain demonstrates – quite the opposite, in fact as Google can, evidently, make its own […]

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