SMG Weekly Search Marketing Digest – 19/09/14

When I talked last week about the demise of Google Authorship, I stressed that it made no sense to assume this meant the end of the need for focusing on author credibility and, in a broad sense, the authority a domain demonstrates – quite the opposite, in fact as Google can, evidently, make its own […]

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SEO Company Advice: Establishing your identity through content

I’M SPARTACUS! No seriously I am Spartacus Smith and I sell shoes. Then again so does Spartacus Jones and Spartacus Butcher. A silly illustration but it’s a point that bears clarification – if there are other businesses out there that are competing for market share with you then it’s important for both Google and users […]

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SMG’s Greg Cooper named in Drum’s top 50 Individuals in Search

We’re exceptionally proud to announce that our CEO, Greg Cooper, has been voted as one of the UK’s top 50 most influential individuals in the search marketing industry. Prominent marketing magazine, The Drum compiled its inaugural list earlier in the summer with the aim of establishing a definitive roll call of those that were defining […]

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The Good, Bad and Ugly of Link “Ghosts” – what your SEO Company can do

What are link “echoes”/ “ghosts”? There is a theory that links built to a site still have an impact on your SERPs (Search Engine Result Page positions) even after their removal. This is often called the link “echo”. This is effectively the “ghost” left behind (after the link is removed) that Google still recognises and […]

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SMG Weekly Search Marketing Digest – 12/09/14

After the bombshell of last week – with Google pulling the plug on the practical implications of its authorship experiment – this week is, understandably I guess, a little more sedate.  To revisit the topic – briefly and tangentially – we had Maddie Grant throwing a lot of questions into the air about the future […]

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Should competitors affect actions of your search marketing company?

You would be wise to question your search marketing company about their view on the importance of your competitors within a search marketing campaign.  Within Google’s quality guidelines, they state “make pages primarily for users, not for search engines” but they go on to add “Think about what makes your website unique, valuable, or engaging. […]

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Search Marketing and Attribution

Attribution is and no doubt always will be a hot topic in the search marketing world. Given that it is subject to unannounced but game changing updates from Google, and the fact that a healthy percentage of business owners still hold the belief that seo is hokum, proving the value of a search marketing campaign […]

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SMG Weekly Search Marketing Digest – 05/09/14

So the big news this week has been the dropping of Google Authorship. Totally. Yes, that’s right: this is not just a cosmetic change – ie, the author details won’t show in rankings results anymore; it’s an algorithmic one – ie, Google is no longer factoring authorship into its calculation of a page/domain’s authority. In […]

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Why a Google partner can really benefit your business?

A Google partner can really benefit your business. They have been certified and passed by Google and therefore are the trusted experts that can really ensure you get the most of your PPC account. Many businesses waste thousands of pounds on unsuccessful and expensive PPC campaigns. Here at The Search Marketing Group we are a […]

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Why is long tail targeting so important?

Long tail targeting could be the key to success. As part of the Account Management team here at the Search Marketing Group I know only too well what my clients need and want from their SEO campaigns with us. Sometimes all they want to achieve is page 1 of Google for all of their keywords […]

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Could a Search Marketing Company benefit your business?

The majority of people use the internet these days and opting to go with a Search Marketing company can really benefit your business. Rather than send out flyers for pay for advertising in magazines which you are unsure about whether or not they are paying for themselves going with a Search Marketing company could really […]

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SMG Weekly Search Marketing Digest – 22/08/14

I was tempted this week to simply post this link – http://moz.com/blog/beginners-guide-to-link-building – and leave you all to it! It’s not the shortest read so I’m sure you won’t thank me for the size of your reading list this week; nevertheless, the scope and detail in the guide is, frankly, breath-taking and in some sense deserves […]

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Why outsource your search marketing?

If your business had an unlimited amount of staff and internal resource many of you would take online marketing in –house. But taking everything in-house may not always be the best thing. Have you considered the benefits of outsourcing a search marketing company? Why outsource your search marketing? Specialist A search marketing company are specialist […]

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A SEO company investigate best practice for shopping campaigns.

Google has recently brought out a whitepaper entitled “Shape up your Shopping Campaigns” in order to help provide best practice to businesses as shopping campaigns become the default campaign type for running product listing Ads. An SEO company investigates the best practice that Google discusses in their paper. Google highlight 3 key areas as being of […]

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SMG Weekly Search Marketing Digest – 15/08/14

So after last week’s paean to the importance of understanding conceptual foundations, this week I felt it was important to redress the balance somewhat! Irrespective of one’s understanding of what your site is about and how you want it to articulate itself to its audience, the reality is that achieving good authority levels when you […]

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Whither the Long Tail in SEO?

Google is changing the way it deals with long tail search. In short, as it struggles to monetise lengthier and more specific search queries, it is increasingly promoting big brands and aggressively targeting common search queries through AdWords. As a result, the head of the demand curve has become bulkier and the long tail is […]

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Simple steps to create the perfect PPC Ad

If you want someone to click on your PPC Ad then you need them to be engaged and interested. However, the Ad only has a very small space to do this in, so what elements contribute to creating the perfect PPC Ad? A search marketing company will break down the PPC Ad to look at […]

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Does guest blogging still have a place within search marketing?

Matt Cutts stated earlier this year that he felt guest blogging has had its day and should now be avoided within SEO and search marketing. However, his article stimulated much debate amongst those with an interest in search marketing, with many contributors questioning Matt regarding the use of quality guest blogs, even if they contain […]

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SMG Weekly Search Marketing Digest – 08/08/14

In education you’ll constantly hear the critical phrase, “teaching to the test” – the idea that a teacher might find themselves obliged to train a pupil to appear good at it in a specific exam situation, rather than actually to teach them to understand it (particularly as a scaffolding element to a greater level of […]

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