Many years ago, the founders of Google noticed that good quality academic papers they would be recommended by eminent people in their field, Dr X. recommends this paper, for example – that paper or thesis would then become the seminal paper in its area of expertise.

The founding fathers of the search engines decided to deploy this practice to the web.

• Who recommends (links to) this website?
• Do we trust them and is the link relevant and justified?
• What is the actual anchor text of that link and how will it influence our (the search engines) view of that site?

Link building is commonly accepted by Search Engine Optimisation and Search Marketing professionals to be one of the best and most effective ways to secure and to protect search engine rankings. In fact, many search marketing experts now believe that the right linking strategy is indispensible when targeting search rankings.

For more information or for an informal discussion about how link building can help your website, please Contact Us.

Our Principles and Guidelines

• Link sources to be as targeted as can be
• All links are to be Static HTML
• One way in–bound links
• Google will have cached the page being linked to within the last 30 days
• Links will not be placed on pages where at the time of submission, the page includes more than 60 outbound links
• No links from pages in Google’s supplemental index
• No automated link submissions or link harvester software
• There will be no links from Pharmaceutical/Adult/Gambling sites
• No links on pages where link selling is obvious