Good quality content is crucial in the highly charged "rankings war" with other sites. Google, and the other leading search engines rely on what your website communicates and the level and quality of information within it. Search engines ask themselves this question:"How much informative, intelligent content does this website have versus its competitors?"

It is also important to keep adding good quality content to a website so as to keep the website "fresh". This is explored further in our article entitled "The Freshness versus Staleness Debate".
Google is a hyper–textual search engine and, to this effect, only reads HTML (Hyper Textual Mark-up Language) or in layman’s terms, the written word. Google does have an images database which can influence rankings, but primarily it is looking for the written content on your site.

Good quality technical authorship can lead to other websites and webmasters linking to your URL naturally. This process, known as Latent Semantic Indexing, will increase your link count, which will in turn increase the visibility of the site from the search engines point of view. In addition to this, when a bespoke link campaign is undertaken, the results will be much improved as link providers will have good quality content to link to; and thus will protect their integrity.

It is also crucial to develop the long-tail characteristics of copywriting – we have had huge success in achieving high levels of good quality long-tail traffic for our clients.