Affiliates
Here at Search Marketing Group we appreciate that there is a need for different types of affiliate network depending on the clients market and the overall strategy employed for an affiliate programme. In conjunction with Affiliate Marketing we also offer two alternative specialist networks which may suit your needs.
The basic model of affiliate marketing is very simple. A network of website owners (affiliates), are sourced for a company who desires to increase its online traffic (the Merchant). These affiliates will work hard to generate traffic and refer it to the merchant’s website. In return they will receive a commission for each desired action taken by a referral; such as a click, application or sale.
Affiliates are highly skilled in generating traffic and will generate it from a number of areas such as:
- Natural search traffic
- Advertising
- Own organic website traffic
- Pay per click search traffic
- Links to other websites
- White labeling
- And much more
Affiliate Marketing has become an integral part of most companies' online marketing strategy. With the majority of brand leaders running affiliate programmes and finding that this is a precious resource of web traffic and is accounting for a higher percentage of overall online sales year on year.
Affiliates can reach niche areas which the merchant would not have had access to normally and therefore affiliate marketing increases the reach across the Internet and it a precious source of high quality leads for the Merchant.
Feel free to contact us at the Search Marketing Group with your specific requirements and we will help you to choose the right network for you.
