Content Writing

Search engines rely upon the information that you provide them and have a strong editorial integrity. They protect this editorial integrity by retuning good quality results to the user and they can and will only do this if the written content of the website is of good quality and quantity. Please see articles on SEO copywriting for more information.

Link Building

Link building is a highly used phrase and sometimes misused. This is a very specific area of search marketing and of search engine optimisation, and one which should never be over-looked. One of the best ways to think of links is as recommendations for your website; the greater number of good quality recommendations a site has for a specific phrase, the higher it will rank in the search engines. As we explore in ‘The Freshness versus Staleness Debate,’ links are an essential part of gaining good rankings as Google and other search engines want to know, on a continuing basis, that your site is popular and engaging in a positive link community.

Web Design and Build

We have a very close relationship with several web developers in the UK, whom we have worked with for a number of years. They all have experience of building aesthetically pleasing, user friendly and search engine friendly sites which offer excellent value for money. Due to the volume of work we commission to the web developers, we can secure our clients preferential rates and guaranteed delivery schedules.

Social Media Marketing

Are you making the most of the Social media opportunities that are available to you? Have you utilised the services of Facebook, Blogger, Wordpress, Yahoo and the other social media sites that can help spread the content on your site around the web? Speak to us here at the Search Marketing Group about social media campaigns and we can help ensure that you get that small step ahead of your competitors. An example of what we could produce for your can be found on the Platinum Ring Company blog we have produced over the past few months: http://theplatinumpost.blogspot.com/

Affiliate Marketing

Affiliate marketing is a method deployed to get other organisations and businesses to market your product for you, which directs people to your sales page. In return, a commission is paid to the sales lead generator. These commissions vary hugely depending upon the nature of the product and the volume in which it is sold. Tracking methods are used extensively to ensure that all parties are benefiting from the system and that this form of internet marketing is effective for all concerned. All enquiries are discussed on a case by case basis.