Search engine optimisation is not, and never has been about one parameter alone. Optimising a site is about the creation and promotion of good quality content that can be viewed, quite rightly as a valuable resource to the web or blogosphere. With the ever growing social face of the internet, it has never been a more suitable time to engage your website with its community on platforms such as Facebook, Twitter and LinkedIn.

Having a good Social Media strategy, the use of Search Engine Optimised Press Release (SEO PR) will assist future SEO rankings and secure your position as most relevant and important community destination for your industry.

At Search Marketing Group we have created Social Media packages that truly focus on your target audience incorporating brand awareness, building loyalty between yourselves and your potential customers and improving already formed relationships. These packages work effectively in order to bring your website complete exposure. In order to create a package specifically designed to your needs we need to first:

1. Hold a meeting with the key decision makers of your team in order to fully understand your goals, aims and industry.
2. Investigating your main audiences, communities and resources.
3. Define were these audiences are, what resources they need and who major influencers are.
4. Produce a campaign strategy:
   • Using your target audience and examining the tools in which this audience uses
   • How can you attract these audiences?
   • How can we influence existing customers?
   • How can we broadcast your needs?

To organise a Social Media campaign strategy for your business, get in touch with us today.

No internet campaign can be successful without the production of an analytical report of information and metrics. Reporting is something which we pride ourselves on at Search Marketing Group, as we aim to offer the best in the industry. This allows us to improve our campaigns, and lets you know what we are doing. Below is a selection of key elements we look at when compiling a Social Media report:

• How many Fans have you created
• How can you reward those Fans
• Conversion rates
• Traffic

The use of Social Media is ground-breaking in terms of communicating with your target audience. Social Media platforms give you the ability to communicate directly with customers, and opportunities to engage with new ones.

Just to show you how popular Social Media and PR are, here are a few statistics:

• 93% of Social Media users believe a company should have a presence in Social Media.
• 85% believe a company should not only be present but also interact with its consumers via Social Media.
• More than 700,000 local businesses have active Pages on Facebook.

We choose to focus our Social Media packages on Facebook, Twitter and LinkedIn, as we know these provide the best return on investment. Whatever your market, we will allocate the best Social Media package which will get you the best results.

Get in touch now to find out how we can help enhance your business with Social Media.