What is the significance of using local searches effectively?

Being found on the search engines for what you do and where you do it is the essence of search engine optimisation and a strong search marketing campaign, as it directs relevant traffic to your site which typically leads to more converting traffic. Google has begun to display local businesses with their telephone numbers at the very top of the rankings. As a result, not being listed means that your competition could be gaining new business over you.

How does Google select which local companies to display?

The main influences are:

• The distance of the business address from the middle of the area searched for
• The relevance of a website to the search
• The amount of competition in that area
• The number of inbound links containing that location that a website has
• Business listings in trusted directories
• Google uses a formula in order to determine who is listed, as it does with its main search results, it also gives varying emphasis to the factors to create the listings

CLICK HERE to enquire about Google Local listings or call 01229 484290 (+44) if outside the UK.

Why is it important for your business to set up a Google Maps entry now?

Research has proven that you cannot discount local searching – according to Google, 73% of online activity is connected to local content

• You can be in the local search results without having a website
• Potential customers see your location immediately
• Competition will get stronger for these listings
• They are a very cost effective route to market