SMG have been successfully managing client’s PPC accounts since the very beginning of the company’s formation. Our PPC strategy is simple; we listen to our client’s needs and then adapt our proven PPC strategies to your business needs. We work within your allocated budget and maximise your return of investment.

Whether you are setting up a brand new PPC campaign or you want to improve your existing campaign, SMG’s proven strategies really work. Our PPC management consists of:

• Consultative advice on whether PPC services are right for your business.
• Full set-up of your PPC campaign, following initial consultation.
• Initial keyword research including competitor research.
• Ad split testing to ensure highest possible click through rates (CTR).
• Optimisation of your campaigns into more targeted ad groups as conversion data is analysed.
• Tracking of your campaigns via services such as AdWords conversion tracking.
• Comprehensive monthly reporting (see below).
• Monitoring of your PPC campaigns to ensure they perform as well as expected and that you are getting maximum return on investment (ROI).
• A common sense attitude and approach to helping you get more targeted traffic to your website.
• Helpful advice about stronger calls to action to help funnel traffic into positive actions.

Our customer relationship is open and transparent, each month we provide in-depth PPC reports which chart your campaign’s performance. Your PPC manager is always on hand to talk to at any time. Call 01229 484290 to speak to someone about your campaign.

Types of data provided in monthly reports...

• Traffic by day.
• Traffic all sources.
• Top performing keywords.
• Traffic sources by town and city.
• PPC overall monthly summary including cost per conversion (as set in analytics).

Please contact one of our team to talk about your PPC needs in more detail either by email info@searchmarketinggroup.co.uk or by phone 01229 484290. Or feel free to see our PPC case studies for some further information.