PPC Case Study - My 1st Years

Within 12 months of setting up business, My 1^st Years has become one of the UK’s most sought after baby gift brands.  My 1^st Years has received a number of high profile celebrity endorsements, with celebrity babies wearing their products around the globe.  In late 2011, they announced a partnership with John Lewis to promote their range of high quality, personalised baby merchandise in store and are looking to make further announcements in 2012.

Having managed their PPC Campaign since early 2011, we have substantially improved their total monthly conversions and, just as importantly, their cost/conversion rate and click through rate.  As a result, their online profile and onsite generated revenue has given them the capacity to increase the scope of their campaigns.

We are happy to say that My 1^st Years have recently extended their partnership with Search Marketing Group and we are now looking forward to many years of mutual success.