Our free PPC audit offers the following

All PPC Audits are no cost and no obligation.

Contact us today to book your free PPC audit. Our audits are highly valuable and can make a real difference to your business. It is well known and accepted that people rarely change their bank accounts as they simply do not shop around. The same can often be said for PPC - just because it isn’t broken does not mean that it is as efficient as it can be.

A pay per click consultant will provide a professional audit of your campaign/s and thoroughly examine every element including, but not limited to….

• The key factors influencing your account Your key metrics
• Pros to be maximised and cons to be minimised
• Recommended improvements
• Discuss targets for the campaign

Paid Search refers to the sponsored listings or paid links on a search engine’s results page. In Google these are called Adwords but different search engines use different descriptions. Listings appear because an advertiser has a prepaid campaign promoting their service or links to their website. These sponsored ads often appear above or to the right of the engine’s results page.

When a browser enters one of those keywords in a search query, the advertiser's link and brief description will appear on the following Search Engine Results Page. If a browser clicks on the link, the advertiser (e.g. Google) is paid a certain amount of money associated with the pay-per-click campaign. The more competitive the market, the more the cost, although Google also consider the quality or otherwise of campaigns as a metric that influences position, this is often called “quality score”.

Unlike organic search, paid search, subject to availability of traffic, gets immediate results. The set up and implementation of a pay-per-click campaign can take just a few hours for a very simple campaign, to several days for more complex campaigns as opposed to natural search engine rankings which require months or years to gain desired rankings.

Pay-per-click campaigns offer real-time tracking, data on the effectiveness of keywords and phrases and many more measurements to provide campaign managers with the information to alter campaigns in real-time. This allows the Search Marketing Group to respond very quickly to either positively or negatively performing ads. It’s a highly controllable route to market, offering an instant ON/OFF ability that natural search does not. Long term organic search almost always offers a stronger return on investment but paid search has its place and can often be the first route to market in a search marketing campaign.

If you are interested in a free of charge, no obligation audit of your current paid marketing campaigns or interested in further information on our PPC Packages please contact us.