Search Engine Optimisation – SEO Copywriting “Content is King”

Our experienced UK based copywriters have extensive experience in creating copy for search marketing purposes. They write original news articles and press releases on a weekly basis for customers in a wide range of industries, on a plethora of topics. Good quality content is crucial in the highly charged “rankings war” with other sites.

Good quality technical authorship can lead to other websites and webmasters linking to your URL naturally and increase your link count; this is often referred to as link baiting. Further to this when a bespoke link campaign is undertaken, the results will be that much better as link providers will have good quality content to link to and thus protect their integrity.

Content Writing Parameters

Google have published the parameters they assess when weighing the pros and cons of an article or page of content. A high quality search marketing company will know that these are:

• The number of times that the keyword or words appear (Key word density)
• Exact position of the word or words and positioning of the word throughout the article
• Formatting of the search term or keywords
• Where this page fits into the site architecture and how this will affect the breadcrumb trail
• Meta-data in the HTML of the page (off–page content)

Authorship is not merely a straight forward or random action of writing text around a specific keyword or search term. It must in fact, be balanced with the entire offering of the site. A high quality search marketing company will know how many articles are needed to give the public and or business community, enough information upon a given subject.

For more information or an informal discussion please contact us today.

Long tail keyword SEO compliments Traditional SEO

When targeting long tail variants we are targeting the less competitive but often more convertible search terms that are unpredictable and often occur close to the point of purchase / enquiry.

So how does this strategy differ from what we’ve all been doing in the past?

Conclusion

Search engines trust and favour websites that have a good level of content including news articles as they have a fundamental interest in returning good quality results to users. Content is the fundamental reason that search engines exist – not just to look at images or analyse links – they want to see good quantity and quality of content being made available to their users. A good search marketing company will always evaluate your on site content and advise how to make the most of it.

For more information or an informal discussion please contact us today.