What can the Search Marketing Group offer your charity?

Does your charity’s website feature in the search engine results pages (SERPS)?

Could you have better visibility in these search results and therefore drive more traffic to your site from the natural listings?
As a charity, promoting what you do and where you do it, is a crucial tool in order to be able to fundraise and convey your message to a wider audience. The essence of Search Engine Optimisation (SEO) is to do just that, to help promote your website to a relevant audience.

No matter what sector you work within, it is important to choose the correct SEO company for you. Here at SMG we pride ourselves on being ethical and following best practise. If you enter the keywords ‘ethical search marketing’ into Google, you will find us firmly placed at the top of the natural listings, as we want to be found for and known as a company whose morals influence their day to day practises.

We do not partake in any black hat techniques to try and trick the search engines, as this can have negative effects on our customers websites and possibly lead to being black listed from the search engines.

What process is followed when work is commissioned?

We will begin by analysing your keywords and their relevance to your site, we will then advise you of the terms that will be of the greatest benefit to your charity’s website on the basis of driving the most relevant traffic to your site.

After the initial keywords have been decided, we will begin working and after the first month will provide a detailed report using Google Analytics to convey how the project is progressing. You will receive this report monthly and our Account Manager will guide you through it and will be available to answer any questions you may have throughout the project.

As the project progresses and your rankings stabilise we will re-evaluate the keywords and add more where possible or begin exploring the possibility of ranking sub pages so that your domain becomes an authority within its field.

We have achieved excellent results for the Society of Saint James, based in Southampton.

If you work within the third sector, we offer bespoke deals, working at cost price to help you promote your cause, for more information please contact us.