Interchange

SMG provide us with search engine optimisation and conversion rate optimisation – SMG also assist the company with an overview of e marketing and other services that we take care of in house.

We exclusively target the corporate market and high net worth individuals. We deal with large value trading at low margins and our market place is fiercely competitive on price and page rankings on the web. We compete directly with the likes of XE and Travelex - this morning, the top natural search results for the phrase “money rates” are XE, Travelex, The Financial Times, Interchange and Baydonhill FX (our referral partner). SMG also execute the SEO for Baydonhill FX, the only FTSE-listed currency brokerage in the UK with a turnover exceeding 2 Billion pounds. Both the marketing manager and the Managing Director would echo my comments on SMG.

By using SMG we have achieved (and retained) significant ranking positions; they have assisted us in tracking our registrations and conversions so that we know the cost per customer and can match that cost against our immediate and future revenue.

We weaned ourselves off Pay per Click within 12 months of engaging SMG. PPC had been costing us over £30,000 per month. Our natural search and our conversions have been very strong ever since.

SMG’s knowledge is market leading, their service is excellent – they will remain “on the case” and in a business service that often relies on smoke and mirrors, it is great to have a highly competent company looking after our online marketing.

Managing Director

City Doc

I have used a number of different SEO marketing companies in the past, but would highly recommend The Search Marketing Group. I have found them to be readily available for queries, which is very important in the dynamic world of SEO. I also value their personal friendly style and attention to detail. They visit me, at my surgery, once a quarter and that’s important for me.

- Dr G – City Doc

Something Elegant

I have renewed our contract with SMG four times now and am very pleased with the results they have achieved in such a competitive market. There is always someone available to take my call, should I have any questions which is something I personally appreciate.

- MD – Something Elegant

Robbens Systems

Not only do SMG manage our search marketing but we have recently commissioned them to build us a new web site and are very pleased with the results, with both the website and the SEO. As a subsidiary of a major international firm we select our partners particularly carefully and we certainly made the right decision with SMG. We have been with them for several years now and plan to continue for many more.

- Sales Manager – Robbens Systems