The Economy and Search Marketing
Economics: Dead or Alive
The Economy and Search Marketing
Article by Frank Rotering on the state of economics today
If you didn't read The Peak this summer, you missed a dandy head-butting contest about the state of economics.
Muhammad Amir, a business administration student, wrote an article for the July 11 issue titled "Economics is Dead." He confessed to being an "anti-economist" and called the discipline "dehumanising, unfounded, naive, and most of all, irrelevant."
Before starting, let me say that economics is a highly ideological field. Unlike the physical sciences and many other social disciplines, its subject matter involves questions of wealth, power, and class. Although many in the field try to skirt these factors, they are inexorably present. That said; the first step is to place economics in its historical context.
The economics we study today was developed during a unique period of human history that began with the advent of capitalism around 1500. At that time, the planet had abundant natural resources, a relatively clean environment, and continents ripe for colonisation.
Capitalism radically transformed this world through a prolonged burst of economic growth and "creative destruction." That period is now coming to an end. A wealth of scientific evidence indicates that our pollution and wastes have begun to breach ecological thresholds. While many resources are still abundant, the most critical of these - oil and natural gas - are starting their inevitable declines. The colonies have been plucked clean and left to their fates.
Economics thus co-evolved with the temporary historical phase of expansion and exploitation. As a result, it reflects the main factors associated with this phase: the growth burst itself, the realities of the capitalist system that made this burst possible, and the interests of the system's dominant force - the capitalist class. This broad claim can be substantiated by noting how economics today defines, or avoids, its most fundamental original concepts: use-value, exchange-value, and cost.
Use-value is based on the realities of capitalism. A commodity's use-value, or utility, is measured by the strength of personal wants, in so far as these are backed by money. This definition is non-ideological; Karl Marx said essentially the same thing in the opening pages of Capital. Use-value is also an important element of the historical growth burst. The subjective desires of consumers, as manipulated by producers, is a key driver of economic expansion.
Exchange-value refers to the factors that underlie, or regulate, the market prices of commodities. Adam Smith stated in Wealth of Nations that the "exchangeable value" of a commodity depends on the labour required to produce it. Marx sharpened and deepened this concept, and then used it to explore capitalism's class relations and internal dynamics. The economics profession responded to this politically dangerous development by abolishing exchange-value as a legitimate concept and by diverting attention to price. The absence of exchange-value in today's economics is thus an unambiguous expression of capitalist class interests.
Cost is currently interpreted as opportunity cost - the value of the best alternative action. Opportunity cost adequately captures the sacrifice of potential benefits associated with a production choice, but suppresses the damage to humankind and nature incurred during production itself. The concept thus has two faces: It faithfully reflects the realities of capitalism with respect to allocation, but it bows to capitalist class interests with respect to production.
The second step in addressing the polarisation of views on economics is to note that multiple theoretical branches have arisen from the mainstream source. This has occurred because of differences in the worldviews and political orientations of economic analysts.
Some analysts embrace the capitalist perspective and therefore interpret mainstream concepts conservatively. This major branch can be called standard economics.
Other analysts question the logic of capitalism or the motives of its supporters, and therefore interpret the same concepts progressively. The numerous minor branches in this category (post-Keynesian, agent-based, social, evolutionary, etc.) are referred to collectively as heterodox economics.
A third group bases its views not on its attitude to capitalism, but on the system's ecological consequences. This has given rise to ecological economics, which is unique because of its emphasis on optimal economic scale and its rejection of irrational growth.
In brief, almost all economic theories today can be classified as mainstream or Marxist. Mainstream theories accept the core concepts specified, and can be subdivided into three branches: standard, heterodox, and ecological. Marxist economics largely rejects the mainstream concepts and bases its analysis on exchange-value rooted in labour-time.
So: how is it possible for one person to pronounce economics dead while others insist that it's very much alive? The short answer is that they're looking at the subject from different sides of the fence.
Article by Frank Rotering.
Internet Marketing – Stock Markets Rally
The Economy and Search Marketing
Nvidia (NASDAQ: NVDA) tumbled 14% despite beating the estimates, as investors focused on much weaker than expected gross margins, evidence of pricing pressures.
Search engines help out housing market
The Economy and Search Marketing
On 6th July 2009, Google announced that it was increasing its real estate listings on Google Maps. In an interview with The Age, Andrew Foster, a Google product manager, explained that Google was rededicating itself to this market due the opportunities, which he believed were out there. It found that a growing number of people are using the Internet to search for a new home, using both estate agents and tools like Google maps etc to see the location of the property as well as local amenities. Currently, according to data from Hitwise, Google Maps is only a very small player in the online real estate market and it only sends approximately 2% of its traffic to real estate web sites. The current market leaders are Realtor.com, Zillow, and Yahoo Real Estate, who all take up over 50% of the market, and who Google will expect tough competition from.
It is important to note that Google has offered this capability on Google Maps for a long time already, and it still didn't leave a dent in Realtor.com's or Zillow's traffic, so we really have to wait and see if Google puts some marketing muscle behind this improved service, or if it will continue to linger in relative obscurity. This is a very important issue for Google to consider, because, without a strong and effective marketing campaign, the competitors are bound to maintain control of the market.
The main issue for experts when comparing Google to others, is that it works, very well. It’s just the competition is better. For example, when you are looking for a house, obviously location is a key factor, and just like Zillow, Google Maps puts a house's location at the front and center of its presentation. Looking at houses on Google Maps, however, also quickly makes it clear that Google is only aggregating data from listing web sites and getting its data from brokers who update their listing on Google Base. This means that listings on Google Maps are not necessarily as up to date or as comprehensive as those you could find on similar services.
It is also quite obvious that real estate listings aren't the focus of Google Maps and most probably never will be. Google's competition commonly offers far greater options when searching for a house (type of house, lot size, year built, etc.), and does a much better job at displaying other important information about the house and surrounding neighborhood (quality of local schools, libraries, for example).
While it is good to see that Google is re-dedicating itself to the real estate market, this is hopefully only the beginning of the company's efforts, because in its current state, these listings on Google Maps are a nice addition to a great product, but don't hold up as a real estate offering in its own right.
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