Search Marketing
Search marketing: E-commerce spending figures are up!
Search marketing figures have shown that although some high street shops are finding it hard there has been an increase in online sales year on year. The major retailer Next has recently released its annual sales report and has shown that although Next has received a poor showing in the stores themselves with a fall of 2.7%, they have seen a rise in sales online by 3.1% between August and December 2011, the same period in 2010 saw the high street stung by the severe weather finding shoppers preferred to stay at home and shop online rather than hitting the high street in the cold, it is possible that this helped to build up people’s confidence in shopping online as it gave them an alternative from their own home.
Analysts in the search marketing industry have forecast a struggle for many high street chains over the coming years as a combination of the economic climate and technology having a huge impact on how and where consumers are spending their money. Many stores have seen disappointing sales especially post-Christmas which usually sees many consumers hitting the high street for the discounted goods. Many high street chains also began their sales earlier than in previous years in hope they would bring in more customers; this may be seen as a sign of desperation. It has been reported that in 2012 retail companies such as those that sell furniture, electrical goods, and fashion chains are going to be hit the hardest, and entertainment stores that sell dvd’s and cd’s will also feel the pinch especially with the competition there is online nowadays.
The recent reports that have been released by a number of popular high street chains showing the importance of the access of products online, if you have a website for your company it is important that you are using search engine optimisation to make sure that your website is ranked highly on the search engines and so it is being seen by customers looking to buy your products, if you are not using any form of search marketing it is unlikely that prospective customers are seeing your website when they type in a search term. If your company is based purely online and you do not have a store on the high street, your website is your primary form of income and it is important that you market it accordingly. If you are looking for a Search Marketing Company the Search Marketing Group is who you need, we can offer you our professional services to help your website move up the rankings and improve the amount of traffic your website is receiving.
Search marketing: Why use Ad Extensions?
Search marketing is used by many businesses all around the globe to ensure they are competitive in getting as much traffic to their websites as possible. There are many forms of search marketing the two main areas are search engine optimisation and pay per click. Search engine optimisation is improving your websites positions in the organic search results. Pay-per click in comparison allows you to advertise your website at the top and right hand side of the natural search results, however as you may have gathered from the given name pay-per-click, this type of campaign comes at a price. A relatively new concept brought in by Google is Ad Extensions as part of their Ad Words these allow you to add additional information to your pay-per-click advertisement such as your business address, phone number, product image or page links.
Ad Extensions are an efficient way to give customers more information about your business at a glance. Your advertisement will still appear as it normally would throughout Google however the extra information helps your business to stand out from the crowd as you are giving a little more especially if your competitors are not making the most of Ad Extensions themselves. There are five main types of Ad extensions firstly there are local extensions, these allow you to add your business address or addresses if you have more than one branch and a customer’s local branch will come up on their search results. Call extensions allow you to add your business telephone number so your customers can literally click-to-call when using a mobile to browse, this is very important with the huge number of people now using their smart phones to search the internet. Ad Sitelinks allow you to add a link to a subpage of your website for example the subpage of a very popular product, this makes finding the product easier for your potential customer, usability is a big factor in increasing sales, if a customer can find what they want easily it will increase the chance of them purchasing the product. Product extensions give the client a visual image of your product and lastly there are also social extensions which work alongside your Google+ account.
Search marketing is an essential tool for all business’ to ensure you are getting as much traffic to your website as possible and therefore as many sales as possible, if are looking for a professional search marketing company call us at the Search Marketing Group on 01229 484290.
Search engine marketing: finding your keyword search terms
If you are not trained in the area of computing the term search engine marketing may mean very little to you, the idea is that the more optimised your website is the higher you will appear in the search engine ranking positions (SERPs), the higher you are in the search engine ranking positions the more traffic you will receive and subsequently the more sales your website could achieve.
One area of search engine marketing that is of great importance is choosing the right keywords for your website. When creating a website and writing content for it you really need to think about the keywords people are going to be typing in in order to find your website. The keywords that are the most popular and the more general terms are considered to be competitive keywords, for the success of smaller companies just starting out it is better for them to start off with the less competitive terms and gain popularity and more traffic before tackling the really competitive keywords, this is because the more competitive the keyword the harder it is to gain the top rankings for it. These keywords are also important in relation to the content you write for your website as they need to be mentioned throughout your content in order to keep the information relevant and appropriate to your industry sector. A search engine marketing company can guide you on how to write your content or like us at the Search Marketing Group we can actually write it for you.
Search engine marketing may be something you have never considered or never really known enough around the subject to understand how it works. If your website is not gaining the traffic you had hoped you may need the help of a search marketing company such as the Search Marketing Group. At the Search Marketing Group we can research your industry and advise you on the keywords that are going to gain the best results for your website. We can diagnose why you are not getting the expected traffic and work out which areas of your website needs the most work. As an experienced and dedicated search marketing company we can help you move up in the search engine rankings.
Read More...
- Search Engine Optimisation: It’s not as complicated as it sounds.
- Search Engine Marketing: Long tail search terms.
- Is social media the new search engine optimisation?
- Search Marketing: Have you fully optimised your website in time for the winter rush?
- Search engine marketing is Google Image Search a good platform?
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