Mobile Marketing
Search marketing: Mobile Search is becoming increasingly popular.
Search marketing strategies need to be rethought due to the rising number of those using their smart phones as a convenient way to access the internet. There are now approximately 1.2 billion mobile web users worldwide, based on the latest statistics for active mobile broadband subscriptions worldwide, the top region for mobile internet searching being Asia.
Search marketing campaigns have got to be adaptable to keep up with the ever growing world of technology with new gadgets, electronics, programmes and software being created constantly. Mobile phones have are just one area that has developed considerably over the past 10 years, we are now able to look up anything we need by simply accessing the internet from our phones, the invention of the tablet has also made accessing the internet more convenient.
Mobile search is growing rapidly with the launch of Apple’s iPad 2 and Amazon’s Kindle, the tablet market continues to expand into a more competitive marketplace, with each new product that is developed offering something distinctive. The one main feature that tablets and smart phones share is web browsing. With so many of these mobile devices getting into the hands of consumers, search marketers should be considering how to better target users of tablets or mobile devices who browse the web.
The number of customers using their mobile phones and tablets to search for shopping nearly trebled during the fourth quarter of last year, new figures have shown A report by the British Retail Consortium and Google show total online searches for shopping increased by 24% in the three months between October and December last year. However, for users of mobile phones and tablets, this figure rose by a huge 169%. Searches on mobiles and tablets accounted for 21% of total retail searches in December, compared to 8% during the previous year.
One way in which search marketing can adapt for mobile searching is by adding Call-to-click ad extensions, which allow customers to simply click on the number and call the company straight from their phone. If you require a search marketing company call us at the Search Marketing Group we are a professional company that deal with all aspects of digital marketing including search engine optimisation, pay-per-click campaigns as well as social media.
Google Predicts Rise of Mobile Marketing
Google has revealed that it expects mobile marketing to become more popular than traditional online advertising in due course. This is a huge statement by the leading player in the market, as Google’s search marketing is still the greatest revenue stream for the firm.
Speaking during a webcast to analysts on March 15th 2010, Vic Gundotra of Google said he predicts firms will pay higher rates for mobile search ads than standard PC-based ones as smart-phone usage continues to rise. Search marketing companies will be paying close attention to this news as search engine optimisation techniques may have to be altered to accommodate changes to the industry, especially firms which target the younger or professional sectors.
He explained that ad rates for the mobile channel have already increased "dramatically" over the last few years, with mobile searches also rising fivefold in the space of two years. The app market is also having an effect on the mobile market, as many firms are catering their campaigns for specific phrases which will reach the most popular apps. Generally, the firms doing this will have mobile sites set up so that the advertisements will reach the sites which are intended for smart-phones.
Despite this, IDC analyst Karsten Weide told the Los Angeles Times that Google should not necessarily be expected to be the one to take the lead in the world of mobile marketing.
"Mobile is so new and so volatile. That does not mean that Google is going to be the ruler of the mobile universe," he remarked.Other search engine specialists such as Yahoo! and MSN Bing will try to take some of the up and coming market and increase their share of the search marketing market.
Last year, a survey by the Internet Advertising Bureau suggested that the majority of UK marketers believe the mobile medium will be the fastest growing channel over the next five years. Watch this space to see what impact this has on search engine marketing and any search marketing company.
Christmas shopping with your smartphone
It's taken us a while to get used to the idea of buying products over the internet. Even last year, a survey conducted by online marketing firm PoLR showed that 53 per cent of us might, after doing all our research online, still opt to go into a store to buy a product rather than battle with the online checkout; apparently we find shipping costs offputting, and we like to actually see the item at close quarters before buying – not to mention the delight of interaction with real human beings.
But online shopping is booming despite the recession: British consumers spent £3.8bn online in August – some 16 per cent higher than the same month last year – and our new-found inseparability from our iPhones, Blackberrys and Android phones is opening up another avenue of online shopping in the run up to Christmas.
With companies introducing catalogues and online stores in the form of smartphone apps, with mobile coupons being increasingly used to lure customers, and a swathe of barcode-reading apps to better inform us where bargains are to be found, the smartphone is on the verge of becoming a perfect shopping companion – not least because it'll never complain about its feet hurting.
Online shopping is growing at alarming rates, and with internet searches being conducted on new smart phones, it is now more important than ever to have clear and legible website. These searches on the go demonstrate perfectly how our culture centres around fast paced technology. People want to get information quickly, so it is crucial that any company that is serious about competing in their market is seen first – on the first page of search engines like Google. This is where a search marketing agency can help out.
Investing in search engine optimisation (SEO) and natural search marketing is vital in this technological age. A search marketing agency can help firms get high rankings which will show their credibility and trustworthiness, instead of getting left behind in the frenzy of Christmas shopping.
We accredit The Independent with the inspiration for this article.
http://www.independent.co.uk/
Read More...
Page 1 of 2