Interchange
Interchange - SEO
Interchange FX are a foreign currency exchange service based in Central London. We originally teamed up with Interchange back in September 2009 to provide them with SEO services, as they were solely reliant on sales through their own pay-per-click advertising campaign. We soon became concerned with their internal PPC campaign in August 2010 when it suddenly flat lined. Their response was “we’ve switched it off, we couldn’t get the low cost per acquisition with pay per click like you get with organic traffic . Come down to London and we’ll take you out for a drink.” Subsequently, the PPC campaign has been completely disregarded and now the website is maintaining a return on investment solely from natural, ethical search marketing.
Services that SMG provide for Interchange
- Basic blog/directory link building
- Premium link building
- Full directory submissions
- Blog management and development of social media profile
- Advanced monthly report that includes site traffic data and analytics
- Dedicated Senior Account Manager
- Pages of authored content that are key word rich and user friendly
All based upon SEO Package 4 - £3000+ per month
Our SEO campaign with Interchange
As said before, Interchange was completely reliant upon traffic directly from pay-per-click advertisements before undertaking an SEO campaign with us. Below is an indication of the competitiveness of four (out of sixteen) search terms that we took on with Interchange, and the challenge we had ahead of us.
An average monthly spend for just these four terms were costing £8,000+, which is not including any other terms which they were focusing on! We began a plan of action to gradually reduce the PPC traffic, with the intention for the website to run solely from organic searches. This plan came to a halt when Interchange decided off their own backs to completely turn off their PPC campaign in order to just run the SEO campaign on its own due to its effectiveness and results!
Before joining with us, Interchange Fx was receiving traffic on average from organic searches at around 9,226. From starting a campaign with us in February 2010, the website is receiving around 25,697 hits on average monthly from our SEO campaign. This illustrates the impact an SEO campaign can have on your website and the need for front page visibility via organic rankings (left hand searches) on the search engines.
The table and graph below show the increase in organic searches and the decline in the PPC campaign for the Interchange website.
| Traffic Sources | Feb-10 | Mar-10 | Apr-10 | May-10 | Jun-10 | Jul-10 | Aug-10 | Sep-10 |
|---|---|---|---|---|---|---|---|---|
| Search Engines (PPC) | 2,522 | 2,971 | 3,023 | 3,255 | 3,260 | 2,136 | 422 | 437 |
| Search Engines (Organic) | 14,740 | 16,667 | 15,658 | 23,025 | 26,996 | 38,224 | 39,969 | 39,985 |
The X axis shows the months with the Y axis showing the amount of traffic on the website.
Below are two of the main search terms that we have consistently focused upon with the Interchange campaign, that have driven traffic to the website.
| Sep-09 | Sep-10 | |
|---|---|---|
| Foreign Exchange | 7 | 3 |
| currency rates | 21 | 4 |
The X axis shows the months with the Y axis showing the number of ranking from the search engine, with 1 being the ultimate position.
Are you spending too much money on pay-per-click? Want to see a better return on investment through natural, ethical search rankings? Speak to one of our Account Managers now to see what plan of action we can start for your website!