In the modern world, all businesses benefit from a strong online presence. Whether you sell products and services directly from your website or need a professional and articulate representation of your business to refer, your website is central to the development and maintenance of your brand and, by extension, your success.
To ensure your site is doing its job, SMG focus on four core principles:
- A strong, brand driven bespoke web design
As mentioned above, your website is pivotal to the successful presentation of your brand in the 21st Century. And without due consideration to your site’s aims (and how to achieve them), no site can hope to maximise its success.
- A content management system (CMS)
SMG always insist that our web builds have a CMS so that clients has the capacity to adapt elements of their own site without recourse to a Web Developer to best suit their own service provision.
- Industry standard back-end coding
All our web developers and coders are fully and formally trained to ensure best practice in whatever design, platform and technology we engage a project in.
- User and search engine friendly construction and search engine optimisation (SEO)
Naturally, as a search marketing company, our central concern is with ensuring that your site provides as much marketing (and by extension commercial) impact as possible.
By matching products, services, information and solutions to your potential customers in the way that they want and need it to me presented, you are maximising their interest in your site and their engagement with your business. Considerations such as strengthening a page’s “call to action”, simplifying the navigation from home page to conversion pages and balancing colour, font and images to draw the eye around page are all central to the successful traffic management of a site.
Clearly, if you want to be found via the search engines, you need to achieve ranking success and pivotal in the assessment of a site’s authority is the reaction of visitors within the site. As such, the design of your website not only can make or break your relationship with your traffic, it can also determine whether you get to capture that traffic in the first place.