Baydonhill FX
Baydonhill FX started life in March 2000 as Currencies4Less concentrating on serving the Private Client market place. This was followed by its successful admission to OFEX which was the junior market of the London Stock Exchange.With continued growth Currencies4Less became The 4Less Group plc and moved up to AIM, the Alternative Investment Market on the London Stock Exchange, where they remain today.
In 2006 the Group changed its name to Baydonhill FX plc and shortly after, with additional funding from Ekwienox FX Ltd., the Company expanded to include the Baydonhill FX Corporate Division with the development of an online payment platform. Baydonhill is the UK's only publicly listed foreign exchange specialist, with an annual turnover exceeding 2 Billion Pounds.
The Search Marketing Group has provided technical, SEO and Pay Per click management and consultancy since 2009. We also execute SEO for their exclusive referral partner The Interchange Organisation.
Sealy
Established for over 125 years and with businesses spanning the globe, Sealy are the largest manufacturer of beds and mattresses in the world. Sealy UK operating under licence from Sealy incorporated based in North Carolina, USA began life in 1974 following the purchase of M Hackney & Co by the Silentnight Group.
Their 160,000 sq ft manufacturing plant in West Cumbria produces circa 3,500 beds every week and their 35,000 sq ft warehouse has the capability of storing around 4,000 beds. The recent £1million investment into this facility enables them to deliver an excellent and speedy delivery service to their customers reinforcing their reputation as a world leading company.
Search Marketing Group were recently commissioned to promote their luxury Pocket Spring Bed division. Following detailed analytical and technical analysis we have provided comprehensive project planning and onsite alterations. The on-going campaign includes bespoke link acquisition and high quality technical authorship, as well as meticulous analytical monitoring and reporting.
The Platinum Ring Company
The Platinum Ring Company (PRCO) has been trading for over a decade and is the leading provider of quality platinum rings in the UK.
As part of their digital marketing package, we provide first-class copywriting that incorporates both short- and long-tail targeting. This approach ensures that we are aligning website content for our clients search purposes and their target audience. SMG also execute high quality link acquisition programmes both here in the UK and abroad.
SMG have secured sensational rankings for the Platinum Ring Company in the three years we have been partnered. They currently rank in the top 3 on Google for the highly competitive terms 'platinum rings', 'platinum engagement rings' and 'platinum eternity rings.' Furthermore, in an average month, they receive traffic from over 5000 different search terms, which underlines the importance of SMG's focus on long-tail targeting.
Tileflair
Tileflair is the largest, privately-owned tile distributor with its headquaters in the South West of England, with nine outlets in southern England, including KDP Tiles in Eastleigh.
They have hundreds of product lines that must be available both in store and online and with Google having indexed nearly six thousand pages it is imperative that the Search Marketing be as efficient as possible.
The Search Marketing Groups role is to manage the off page SEO and to build the link neighborhood and domain authority. Our ethical link building methodologies not only drive search rankings but also enquiries from both the public and the trade. We provide Tileflair with advanced analytics reporting and running commentary from an SEO perspective to support and compliment their in house capabilities.
Clogau
For nearly 20 years, Clogau Gold has been producing the finest jewellery, Welsh gold is so precious that it has been used by Royalty since 1911. Clogau Gold includes a touch of this very same gold within each piece of its jewellery, creating an esteemed association with the British Royal Family. Her Majesty Queen Elizabeth's very own wedding ring is crafted from the Clogau St. David's mine. The tradition of the British Royal Family using Welsh gold wedding rings was carried into its 88th year during the most recent Royal wedding of the Duke and Duchess of Cambridge on 29th April, 2011.
In September 2012 Clogau won the coveted Jewellery Brand of the Year 2012 award at the UK Jewellery Awards in London and now has numerous outlets, a retail shop at Heathrow Terminal 5 and a significant online presence.
The Search Marketing Group execute a comprehensive seo programme, both on and off page. This includes, but is not limited to, content provision and content rewriting, ethical link building, cyclical SEO targeting considerations, analytics improvements and advanced analysis and conversion rate optimisation.
Falco
Falco are considered to be the world market leader for external street furniture. Occupying a leading position in most European countries, Falco are manufacturers of high quality cycle parking systems and street furniture. Established in 1951, their business started out by manufacturing “transport equipment” such as wheelbarrows for stone and concrete which has now developed into a complete range of outdoor furniture for buildings, streets, parks, and urban environments.
The site being managed in the Dutch territory, we were commissioned to provide initial site (SEO) audit for the UK domain and feedback to the European Marketing team. We are also engaged in providing bespoke link acquisition services for a range of product groups and key terms as well as highly detailed monthly analytics analysis and reporting. Proactive recommendations are made to the European team in terms of compliance with various Google updates and to guide upon compliance with Google’s instructions to webmasters and current algorithmic shifts.
Merchant Taylors'
The Merchant Taylors' Company is one of the Great Twelve Livery Companies of the City of London. Livery Companies, or Guilds as they were previously known, began in mediaeval times as fraternities, Merchant Taylor’s story began in 1327 with the Patent of Edward III and the hall has been in use since that date. Based in the heart of the square mile just minutes from bank station, Merchant Taylors hall is one of the finest events locations in London offering modern and first class hospitality in an unrivalled setting.
The Search Marketing Group successfully tendered for the business partnership and have executed a full on site audit and rolled out high level technical alterations to aid search engine compliance and implemented full suites of Google analytics (including advanced features) and Google Web Master tools. The current SEO campaign is proving highly effective and we are planning the roll out of the Conversion Rate Optimisation process.
FRÄNKISCHE
FRÄNKISCHE is a third generation family owned business that was established in 1906. They are the industry leaders in the design, manufacture and marketing of technically superior corrugated pipe systems for drainage, electrical, building technology and industrial applications. They have facilities in ten countries and employ many thousands of staff, with 1,600 at their head office in Germany alone. They are a globally recognised and respected brand whose marketing teams, both here and around the world, recognise the importance of digital marketing.
SMG were appointed in 2009 to execute Robbens Systems Search Engine Optimisation strategy and to provide website consultancy for the run up to their Ecommerce launch. This launch took place once Search Engine rankings had been secured and held steady for a respectable period of time and SMG were appointed to design and build the UK site. Conversion rate optimisation followed and continues to this day and we look forward to driving (and converting) even more enquiries month by month.
